Book Launch: Augmented Reality by Mark Pesce

The 3A Institute at the School of Cybernetics invites you to attend the launch of the book, Augmented Reality by Mark Pesce

You will hear from Mark Pesce and School of Cybernetics Director Genevieve Bell as they discuss key ideas from the book and the implications of augmented reality for our future. After the Q&A we welcome you to explore the aMBUSH Gallery, network with other guests over canapés, and purchase a copy of the book.

 

When: 5.30-7.00pm, Thursday 27 May

Where: aMBUSH Gallery, Kambri at The Australian National University

Parking: If you are a visitor to ANU, parking is available in the underground carpark at the Cultural Centre, Kambri Precinct. You can find a map and the casual parking rates here. The aMBUSH Gallery is on Level 2.

 

About the book

Slated as 'the next big thing in tech', augmented reality promises to take the screen out of our hands and wrap it around the world via 'smart spectacles'. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality.

In this crucial and provocative book, Mark Pesce draws on over thirty years' experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology - a technology that moulds us by shaping what we see and hear.

Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.

"A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history - and possibly the most dangerously invasive and manipulative tool ever created." Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies

The book is available to purchase.

 

About the author

Mark Pesce is an inventor, writer, entrepreneur, educator and broadcaster. Find out more about Mark and explore his podcast, The Next Billion Seconds.

Date and Times

Location

Room: aMBUSH Gallery

Speakers

Contact

  •  3A Institute at the School of Cybernetics