The Charlie Bell Scholarship for Future Leaders 2021

This financial support is not administered by the University.


In recognition of the contribution made by the former McDonald's Corporation CEO, Charlie Bell, a scholarship for future leaders has been created in his name recognising Charlie's commitment towards the provision of ongoing learning and education.

Charlie commenced his career as a crew person with McDonald's Kingsford in 1976 at the age of 15 and he quickly progressed through the ranks, becoming Australia's youngest Restaurant Manager at the age of 19. He was appointed Managing Director of McDonald's Australia in 1993 and then ultimately President and Chief Executive Officer of McDonald's Corporation in April 2004 at the age of 43.

The Charlie Bell School of Management is proud to partner with Global Talent Manager firm Development Dimensions International, Inc. (DDI). Shortlisted applicants will be presented with the opportunity to participate in a leadership program facilitated by DDI Consultants. The program is designed to build foundational leadership skills, raise awareness of personal styles that enable and derail leaders, and introduce a structure and some tools for providing effective feedback and conducting productive, relationship enhancing discussions.

Field of study

Any Discipline


To be eligible to apply for the Scholarship, applicants must:

  • gain acceptance to or be enrolled in, an undergraduate or postgraduate degree at an Australian University;
  • be available to commence university or continue university, as the case may be, in Semester 1, 2021;
  • be an Australian citizen or permanent resident;
  • in respect of one of the awards, an applicant must be employed by McDonald's or its franchisees; and
  • not have been a previous award recipient of the Charlie Bell Scholarship for Future Leaders.

If an applicant is aged under 18 years, parental consent is required to validate the Scholarship application.


Each year, awards may be granted under the Scholarship as follows:

1. an award, valued up to $15,000 may be granted to an employee of McDonald's Australia Limited or employed at a McDonald's restaurant by a McDonald's franchisee;

2. awards, valued up to $30,000, may be granted by the Selection Committee to individuals who have met eligibility criteria.

How to apply

Applications open on 14th September 2020 and close 6th November 2020 (close of business).

Applications received after the deadline date (close of business) will not be considered.

All applicants will be notifed regarding their application by mid November 2020.

Applicants will be required to attend a Selection Process on the 8th and 9th December 2020 hosted virtually.

Please do not contact McDonald's with regards to your scholarship application once lodged. All successful and unsuccessful applicants will be contacted in due course.

Applications should be submitted via email to: no later than 6th November 2020 (close of business).

Only one Application may be submitted per person.

Further information

Further information about the application process can be obtained from the McDonald's Australia website or