The Australian automotive manufacturing industry exports more than $3 billion in components and vehicles each year, while providing more than 50,000 jobs.
As the global automotive industry evolves, Australian vehicle manufacturing must transform to remain competitive and internationally relevant. This requires a clearly articulated vision, coupled with a technology development plan to deliver market outcomes in short, medium and long-term timeframes.
ANU and its partners were commissioned by the Automotive Industry Innovation Council to develop and manage a technology roadmapping exercise for the Australian automotive industry. The year-long project, called AA2020, involved workshops and interviews as well as market, technology and data analysis. The final report was released in August 2010.
AA2020 used a roadmapping approach developed by the University of Cambridge to define a future direction for the Australian automotive industry. By drawing on industry expertise, the process examined the trends, drivers, needs and capabilities influencing the industry to facilitate an informed decision making process and identify opportunities and obstacles in the short, medium and long term.
Industry played a big part in the AA2020 project, with over 160 organisations contributing in excess of 2500 hours. This included organisations from within the automotive sector as well as non-automotive manufacturing companies, universities, research organisations, and state and federal governments.
The Automotive Australia 2020 Roadmap identifies four priority opportunity areas for the long-term success of the Australian automotive industry:
- Vehicle electrification (including hybrid and electric vehicles)
- Gaseous fuels
- Data and Communication Systems
These four areas represent opportunities for Australian suppliers to generate new business in domestic and overseas markets and for Australian multinationals to acquire business from their overseas counterparts. Within each of these four areas, 32 specific opportunities for technology development were defined, building on current Australian technologies and capabilities.
In addition, 32 recommendations were made, suggesting enabling activity that could be implemented to realise the opportunities identified. These covered areas such as industry collaboration, strategic capability development, specific government action and education and training initiatives.
Formal and informal feedback indicates that participants were engaged and enthusiastic in developing this roadmap to take their industry to 2020 and beyond. Formal feedback was gathered at all workshops, with 97 per cent of participants agreeing that the development of this roadmap has been good, very good, or excellent.
The Automotive Australia 2020 Roadmap represents the efforts of many participants to articulate the issues, technologies and resource inputs required to remain competitive, providing potential investment directions for both Government and the broader auto industry. It highlights the future challenges that the Australian Automotive Industry must address to survive. - Russell Pettis, Managing Director, DENSO Automotive Systems Australia
Reports covering the Technology Roadmap, Opportunity Portfolio, Technology Needs, and Australian Capabilities were produced and are available on the AutoCRC website.
This project was funded by: the Department of Innovation, Industry, Science and Research; the Victorian Department of Innovation, Industry and Regional Development; and AutoCRC. The program was managed and delivered by the ANU and AutoCRC, with support from CSIRO, the University of Cambridge, and Deloitte.
For more information on ANU roadmapping, please contact: ANU Enterprise