Professor Vinh Lu
Ph.D (Adelaide), B.Commerce (Hons), B.Commerce (Marketing & Int. Business), Cert III Gov, Dip. Market Research
Professor of Marketing and Associate Dean (Advancement & Engagement)
ANU College of Business and Economics
Areas of expertise
- International Business 150308
- Marketing Management (Incl. Strategy And Customer Relations) 150503
- Economics, Business And Management Curriculum And Pedagogy 130203
Biography
Professor Vinh Lu has been an academic member in the Research School of Management, ANU College of Business and Economics since July 2010 after having completed his PhD at the University of Adelaide.
Vinh has published refereed journal articles in the Academy of Management Journal, Health Psychoogy, Tourism Management, Journal of Vocational Behavior, Journal of Business Ethics, Journal of Business Research, Studies in Higher Education, Personality and Individual Differences, Journal of Strategic Marketing, International Journal of Human Resource Management, Australasian Marketing Journal, Service Industries Journal, Asia Pacific Journal of Marketing and Logistics, among others. He is conducting research in the areas of services marketing, career adaptability and student learning. Vinh's research has received competitive funding from Wine Australia (two Category 1 grants), contentgroup/Department of Defence (Category 3 grant) and Invest Canberra (Category 3 grant).
A passionate and enthusiastic academic, Vinh enjoys teaching a variety of courses in the International Business and Marketing disciplines, across undergraduate, Honours, and postgraduate levels. For his excellence in education, Vinh has been recognised with multiple awards at the national (OLT Citation for Outstanding Contribution to Student Learning, ANZMAC-Pearson Emerging Marketing Educator Award) and university levels (Vice-Chancellor's Award for Teaching Excellence, Vice-Chancellor's Citation for Outstanding Contribution to Student Learning, ANU Commendation for Outstanding Contribution to Student Learning, CBE Award for Teaching Excellence).
Researcher's projects
- Service-oriented behaviours of frontline employees
- Consumption of service in health and hospitality
- Career adaptability across countries
- Development of student skills through experiential learning
Current student projects
- Antecedents of customer-directed behaviours of frontline hotel employees.
- Australian wine in mature and emerging markets
Publications
- Lu, V, Wirtz, J, Kunz, W et al. 2020, 'Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?', Journal of Service Theory and Practice, Vol. 30 No. 3, pp. 361-391.
- Scholz, B, Goncharov, L, Emmerich, N et al. 2020, 'Clinicians' accounts of communication with patients in end-of-life care contexts: A systematic review', Patient Education and Counseling, vol. 103, no. 10, pp. 1913-1921.
- Soontornthum, T, Cui, L, Lu, V et al. 2020, 'Enabling SMEs Learning from Global Value Chains: Linking the Logic of Power and the Logic of Embeddedness of Interfirm Relations', Management International Review, vol. 60, no. 4, pp. 543-571.
- Nguyen, L, Lu, V, Hill, S et al. 2019, 'The mediating role of brand knowledge on employees? brand citizenship behaviour: Does organizational tenure matter?', Australasian Marketing Journal, vol. 27, pp. 169-178.
- Garcia, P, Restubog, S, Lu, V et al. 2019, 'Attributions of blame for customer mistreatment: Implications for employees? service performance and customers? negative word of mouth', Journal of Vocational Behaviour, vol. 110, no. A, pp. 203-213.
- Ngo, L, Bucic, T, Sinha, A et al. 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, vol. 94, pp. 154-161pp.
- Wirtz, J, Patterson, P, Kunz, W et al. 2018, 'Brave new world: service robots in the frontline', Journal of Service Management, vol. 29, no. 5, pp. 907-931.
- Brennan, L, Lu, V & von der Heidt, T 2018, 'Transforming marketing education: Historical, contemporary and future perspectives', Australasian Marketing Journal, vol. 26, no. 2, pp. 65-69.
- Hoang, H, Rao Hill, S, Lu, V et al 2018, 'Drivers of service climate: an emerging market perspective', Journal of Services Marketing, vol. 32, no. 4, pp. 476-492.
- Wang, L, Restubog, S, Lu, V et al. 2018, 'Does anger expression help or harm leader effectiveness? The role of competence-based versus integrity-based violations and abusive supervision', The Academy of Management Journal, vol. 61, no. 3, pp. 1050-1072.
- Lu, V, Scholz, B & Nguyen, L 2018, 'Work integrated learning in international marketing: Student insights', Australasian Marketing Journal, vol. 26, no. 2, pp. 132-139.
- Capezio, A, Wang, L, Restubog, S et al. 2017, 'To Flatter or To Assert? Gendered Reactions to Machiavellian Leaders', Journal of Business Ethics, vol. 141, no. 1, pp. 1-11pp.
- Hoang, H, Hill, S, Freeman, S et al 2017, 'Developing service climate in local vs. foreign firms in smaller Asian emerging markets: a resource-based and social exchange perspective', The International Journal of Human Resource Management, vol. 28, no. 4, pp. 627-656.
- Capezio, A., Wang, L., Restubog, S.L.D., Garcia, P.R.J., & Lu, V. (2017), 'To Flatter or To Assert? Gendered Reactions to Machiavellian Leaders', Journal of Business Ethics, doi:10.1007/s10551-015-2723-0.
- Conduit, J., Plewa, C., Ho, J., & Lu, V. (2017), 'Facilitating student interaction capabilities: The interplay of individual, group and course-related factors', Journal of Strategic Marketing, forthcoming.
- Ho, J, Plewa, C & Lu, V 2016, 'Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA', Journal of Business Research, vol. 69, no. 6, pp. 2199-2205pp.
- Lu, V, Plewa, C & Ho, J 2016, 'Managing governmental business relationships: The impact of organisational culture difference and compatibility', Australasian Marketing Journal, vol. 24, no. 1, pp. 93-100.
- Lu, V & Scholz, B 2016, 'Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens', in Carolin Plewa & Jodie Conduit (ed.), Making a Difference Through Marketing:A Quest for Diverse Perspectives, SpringerNature, Singapore, pp. 201-211pp.
- Lu, V, Capezio, A, Restubog, S et al. 2016, 'In pursuit of service excellence: Investigating the role of psychological contracts and organizational identification of frontline hotel employees', Tourism Management, vol. 56, pp. 8-19pp.
- Lu, V & Scholz, B 2016, 'Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens', in Carolin Plewa & Jodie Conduit (ed.), Making a Difference Through Marketing:A Quest for Diverse Perspectives, SpringerNature, Singapore, pp. 201-211pp.
- Lu, V, Capezio, A, Restubog, SLD, Garcia, PRJM, and Wang, L 2016, 'In pursuit of service excellence: Investigating the role of psychological contracts and organizational identification of frontline hotel employees', Tourism Management, vol. 56, pp. 8-19.
- Nguyen, L., Conduit, J., Lu, V., and Rao Hill, S. (2015), 'Engagement in Online Communities: Implications for Consumer Price Perceptions', Journal of Strategic Marketing, doi:10.1080/0965254X.2015.1095224.
- Garcia, P, Wang, L, Lu, V et al. 2015, 'When victims become culprits: The role of subordinates' neuroticism in the relationship between abusive supervision and workplace deviance', Personality and Individual Differences, vol. 72, pp. 225-229pp.
- Ford, S, Scholz, B & Lu, V 2015, 'Social shedding: Identification and health of men's sheds users', Health Psychology, vol. 34, no. 7, pp. 775-778pp.
- Ford, S, Scholz, B & Lu, V 2015, 'Social Shedding: Identification and Health of Men's Sheds Users', Health Psychology, vol.34, no.7, 775-778, doi:10.1037/hea0000171
- Garcia, P.R.J.M, Wang, L, Lu, V, Kiazad, K., & Restubog, S.L.D. 2015, 'When victims become culprits: The role of subordinates' neuroticism in the relationship between abusive supervision and workplace deviance', Personality and Individual Differences, vol. 72, pp. 225-229. doi:10.1016/j.paid.2014.08.017
- Granger, K., Lu, V. N., Conduit, J., Veale, R., Habel, C. 2014, 'Keeping the Faith! A preliminary investigation into the drivers of participation in spiritually based communities', Journal of Business Research, vol. 67, no.2, pp.68-75. http://dx.doi.org/10.1016/j.jbusres.2013.03.013
- Tolentino, L, Sedoglavich, V, Lu, V et al 2014, 'The role of career adaptability in predicting entrepreneurial intentions: A moderated mediation model', Journal of Vocational Behaviour, vol. 85, no. 3, pp. 403-412.
- Tolentino, L.R., Garcia, P.R.J.M., Lu, V, Restubog, S.L.D, Bordia, P., & Plewa, C. 2014, 'Career adaptation: The relation of adaptability to goal orientation, proactive personality, and career optimism', Journal of Vocational Behaviour, vol. 84, no. 1, pp. 39-48. doi:10.1016/j.jvb.2013.11.004
- Tolentino, L.R., Sedoglavich, V., Lu, V., Garcia, P.R.J.M, & Restubog, S.L.D. 2014, 'The role of career adaptability in predicting entrepreneurial intentions: A moderated mediation model', Journal of Vocational Behaviour, vol. 85, no. 3, pp. 403-412. doi:10.1016/j.jvb.2014.09.002
- Lu, V, Quester, P, Medlin, C et al 2012, 'Determinants of export success in professional business services: a qualitative study', The Service Industries Journal, vol. 32, no. 10, pp. 1637-1652.
- Lu, V, Quester, P, Medlin, C., Scholz, B. 2012, 'Determinants of export success in professional business services A qualitative study', The Service Industries Journal, vol. 32, no. 10, pp. 1637-1652.
- Plewa, C, Lu, V & Veale, R 2011, 'The impact of rebranding on club member relationships', Asia Pacific Journal of Marketing and Logistics, vol. 23, no. 2, pp. 222-242.
- Ho, J & Lu, V 2010, 'Business Service Innovation: A Preliminary Conceptual Framework of Success Drivers', Australia and New Zealand Marketing Academy Conference 2010, ed. Paul Ballantine & Jorge Finsterwalder, University of Canterbury, Christchurch New Zealand, pp. 1-8.
- Lu, V 2009, 'Organizational Drivers of Relationship Trust: An Investigation of Service Exporters', Journal of Relationship Marketing, vol. 8, no. 4, pp. 330-355.
- Lu, Vinh Nhat (2009) "Organizational Drivers of Relationship Trust: An Investigation of Service Exporters", Journal of Relationship Marketing, vol.8, no.4, pp. 330-355
- Lu, V & Julian, C 2008, 'The internet, strategy and performance: A study of Australian export market ventures', Journal of Global Marketing, vol. 21, no. 3, pp. 231-240.
- Lu, V & Rao Hill, S 2008, 'Building a theoretical framework for e-service export performance', International Journal of Business Environment, vol. 2, no. 2, pp. 133-152.
- Lu, Vinh Nhat and Craig Julian (2008) "The Internet, Strategy and Performance: A Study of Australian Export Market Ventures", Journal of Global Marketing, vol.21, no.3, pp. 231-240.
- Lu, Vinh Nhat and Craig Julian (2007) "The Internet and Export Marketing Performance: The Empirical Link in Export Market Ventures", Asia Pacific Journal of Marketing and Logistics, vol.19, no.2, pp.127-144.
Projects and Grants
Grants information is drawn from ARIES. To add or update Projects or Grants information please contact your College Research Office.
- Developing a Community Engagement Plan for SEARMS Aboriginal Corporation (Primary Investigator)
- Assist the client in assessing the effectiveness of a communication strategy. (Secondary Investigator)
- Ties that Bind: Building Strong Importer and Retailer Relationships to Drive Premium Wine Export Sales (Secondary Investigator)
- 'Advance Australia Fair?' Determining the country of origin associations for Australian wine in emerging and established markets (Secondary Investigator)
