a brand is a scar burnt into the charred hearts and minds
i disagree totally. branding is a level of distractive abstraction that
levers new-speak into the realm of trust (of quality, consistency, or more
poignantly IMAGE!).
an example: 'it's redhat therefore it's good' is an open ended statement of
trust that is unwarranted and dangerous. at a time where trust models on
the internet are reaching a good level of maturity and embed controls,
limits in time and other policy based parameters in how trust should be
placed, branding in the real corporate world hopefully will be soon be of
far value. (disclaimer: i currently *highly* value and admire redhat's
contribution to the values of open source and linux developement and
support. but i reserve the right to change that opinion at _any_ time! :)
from a recent cyber.com.au-list posting i received:
> Buckminster Fuller once said that all truly important inventions
> eventually become the property of humanity. Computer science, not
> politics or economics, has finally brought us to the point where
> global collaboration for the common good is not only possible but
> inescapable.
branding is the 'fresh frozen lo-cal' antithesis to this sentiment.
informal practical experiment on the totalitarian effects of branding:
for many years whenever i find myself in a bar and wish to order a spirit
with a cola mixer i ask for it purposefully with 'cola' rather than 'coke'.
at least nine times out of ten i get a quizzical look and do not get clear
communication with the staff or indeed my drink until i ask for it with
'Coke'(TM).
'apparent desires' linked directly to 'branding' by corporate entities in a
post modern age of boundless reproducibility is inane!
:your finest scotch and water, please...
:huh??
:um, err, sorry, err, johnnie walker(tm) and deep springs(tm), please.
:ok, sure!
whether the object is "natural" or "synthetic" makes little difference.
trust in consumer branding is the zaibatsu's wet dream and the downfall of
humanity.
.adam
don't blame the satellite
don't blame the beam
- far out corporation (likely from 'valis' - pk dick)
oh no! not U2 (apologies to negitiveland)
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