Re: Branding, domain names et al.

Tony Barry (tonyb@netinfo.com.au)
Tue, 20 Oct 1998 19:01:39 +1000

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At 2:14 PM 1998/10/20, Paul Montgomery wrote:
>It is the business community, not the Internet community, which has attached
>to domain names an artificial and misplaced value by which it thinks domain
>names are similar to brand names. They are not. A domain name assigned to a
>business is not something which applies to any of its products or services. It
>is assigned to one of its assets - a server sitting in an airconditioned room.

And in one paragraph that says it all.

Tony

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