MARKETERS TAKE AIM AT SPAM
Marketing experts meeting in Edinburgh, Scotland say they want industrial
nations to adopt a global system to fight junk e-mail. "We are trying to
lay the foundations to develop an e-mail preference service globally, for
consumers to opt out of receiving unwanted e-mail solicitations," says Colin
Lloyd, CEO of Britain's Direct Marketing Association. "We don't want to ban
it because we think that would be closing the door to what could be a very
exciting marketing opportunity in the future." The system would work in a
similar fashion to the lists that consumers can pay to have their names
added to, requesting that no direct mail be sent to their address. Lloyd
says spam has reached epidemic proportions in the U.S.: "It's the cancer of
electronic commerce. You either kill it or cure it." (Reuters 2 Oct 98)
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