Thanks, Paul. This is what I was trying to say, but I didn't have the
creativity to think that up. :-) But you've hit the nail on the head.
It's also happening with email addresses. Mailbank has created or
secured rights to addresses based on common surnames and is selling
them. See
I saw a Bundaberg Rum ad on TV tonight. They settled for the
counterintuitive domain name:
bundaberg.aust.com
*sigh* I have felt for a long time that careful (and strictly
allocated) domain naming is critical for easing a user's search
process.
Ben