Chris Ruggles
Journalist
Computer CHOICE
57 Carrington Rd
Marrickville NSW 2204
Ph: 02 95773380
>>> <Roulla_Yiacoumi@acp.com.au> 24/October/1997 11:26am
>>>
Hi Robi
I'd just like to make a point regarding the relationship between
APC
editorial and APC advertising.
At APC, we often receive complaints from advertisers because we
have
slammed one of their products and indeed have had a number of
advertisers
withdraw their ads as a result of what we have written. We also
receive
complaints from advertisers who feel they have an automatic right
to be
included in reviews "because we spend $20K a year with you
guys". It takes
a lot of patience to tell them that, unfortunately, we don't work
that way.
And if they tell us some magazines offer favourable reviews to
advertisers,
we tell them they should stick to those magazines and leave APC
alone.
We take great pride in the editorial integrity of APC which is why
it is
the best computer magazine on the Australian market. If that
intefgrity
were to ever be compromised, I, for one, would not be here and
there are a
number of journalists here who would vouch the same.
Regards
__________________________________________
Roulla Yiacoumi
Hardware Features Editor and Consumer Writer
AUSTRALIAN PERSONAL COMPUTER