Two techniques beloved of IT spin-doctors:
1) offer an "exclusive" to encourage uncritical acceptance of the story;
2) choose unschooled, inexperienced or non-technical journalists.
Eg:
http://www.computerworld.com.au/idg2.nsf/All/97AA47AF29FF21804A256AAE000582E
F!OpenDocument
Library opens new chapter with IP telephony
By Lauren Thomsen-Moore
The State Library of Victoria has invested over $400,000 to become the first
government organisation in Australia to install a full IP telephony
solution.
Ian Patterson, technology services division manager, State Library of
Victoria, said the implementation took three months ...
[snip]
Three months to install the phones. What were they doing the other two
months, twenty seven days?
Richard Chirgwin
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