Linkers
Looks like Coke might have pulled this gem off their website or it might
just be a reorganisation. I couldnt find it at the URL brd gave.
Google still has it listed and you can see a bit of the text in their cache
but unfortunately not the whole article. Google search string is:
coca-cola olive garden H2NO
There is no search as such on http://customer.coke.com/ but I did ask "Hank
the vRep" under "Ask Coca-Cola" who was very polite but couldn't answer any
of my questions.
Jack
======
At 11:01 AM 2/08/01 +1000, Bernard Robertson-Dunn wrote:
>"Chirgwin, Richard" wrote:
>>
>> Love this Newsbytes report:
>>
>> Online Kids Have $60 Billion To Spend - Datamonitor
>
>If you have a look at the marketing style of companies such as Coca Cola,
>then hype is a word that just isn't strong enough.
>
>Go to http://customer.coca-cola.com/html/olivegard_article_ss.html and read
>the language that they use when trying to convince cutomers not to drink
>water.
>
><quotes>
>Water ... contributes to a dull dining experience for the customer.
>
>... train crews to sell alternative choices to tap water ... with the goal
>of increasing overall guest satisfaction.
>
>... less water and more beverage choices mean happier customers.
>
>Olive Garden restaurants ... were facing a high water incidence rate.
>
>Olive Garden's goal was to influence customers to abandon their default
>choice of tap water and experience other beverage choices to improve
>their dining experience.
>
>CCUSA-Fountain ... suggested a tap water reduction program named H2NO.
></quote>
>
>--
>A man is crawling through the Sahara desert when he is approached by
>another man riding on a camel. When the rider gets close enough,
>the crawling man whispers through his sun-parched lips,
>"Water... please... can you give...water..."
>
>"I'm sorry," replies the man on the camel, "I don't have any water with
>me. But I'd be delighted to sell you a necktie."
>
>"Tie?" whispers the man. "I need *water*."
>
>"They're only four dollars apiece."
>
>"I need *water*."
>
>"Okay, okay, say two for seven dollars."
>
>"Please! I need *water*!", says the man.
>
>"I don't have any water, all I have are ties," replies the salesman,
>and he heads off into the distance.
>
>The man, losing track of time, crawls for what seems like days.
>
>Finally, nearly dead, sun-blind and with his skin peeling and blistering,
>he sees a restaurant in the distance. Summoning the last of his strength
>he staggers up to the door and confronts the head waiter.
>
>"Water... can I get... water," the dying man manages to stammer.
>
>"I'm sorry, sir, ties required."
>
>Regards
>brd
>
>Bernard Robertson-Dunn
>Canberra Australia
>brd@dynamite.com.au
>brd@austarmetro.com.au
>
end =============================================================
Jack Gilding mailto:jack@backroad.com.au
Backroad Connections Pty Ltd http://www.backroad.com.au
RSD 1344 Korweinguboora VIC 3461 phone: 03 5348 6651
Australia fax: 03 5348 6671
ABN: 64 090 245 382
This archive was generated by hypermail 2.1.1 : Fri Aug 31 2001 - 03:10:02 EST