"Chirgwin, Richard" wrote:
>
> Love this Newsbytes report:
>
> Online Kids Have $60 Billion To Spend - Datamonitor
If you have a look at the marketing style of companies such as Coca Cola,
then hype is a word that just isn't strong enough.
Go to http://customer.coca-cola.com/html/olivegard_article_ss.html and read
the language that they use when trying to convince cutomers not to drink
water.
<quotes>
Water ... contributes to a dull dining experience for the customer.
... train crews to sell alternative choices to tap water ... with the goal
of increasing overall guest satisfaction.
... less water and more beverage choices mean happier customers.
Olive Garden restaurants ... were facing a high water incidence rate.
Olive Garden's goal was to influence customers to abandon their default
choice of tap water and experience other beverage choices to improve
their dining experience.
CCUSA-Fountain ... suggested a tap water reduction program named H2NO.
</quote>
-- A man is crawling through the Sahara desert when he is approached by another man riding on a camel. When the rider gets close enough, the crawling man whispers through his sun-parched lips, "Water... please... can you give...water...""I'm sorry," replies the man on the camel, "I don't have any water with me. But I'd be delighted to sell you a necktie."
"Tie?" whispers the man. "I need *water*."
"They're only four dollars apiece."
"I need *water*."
"Okay, okay, say two for seven dollars."
"Please! I need *water*!", says the man.
"I don't have any water, all I have are ties," replies the salesman, and he heads off into the distance.
The man, losing track of time, crawls for what seems like days.
Finally, nearly dead, sun-blind and with his skin peeling and blistering, he sees a restaurant in the distance. Summoning the last of his strength he staggers up to the door and confronts the head waiter.
"Water... can I get... water," the dying man manages to stammer.
"I'm sorry, sir, ties required."
Regards brd
Bernard Robertson-Dunn Canberra Australia brd@dynamite.com.au brd@austarmetro.com.au
This archive was generated by hypermail 2.1.1 : Fri Aug 31 2001 - 03:10:02 EST