I had to chuckle over this one.
Given that children between 5 to 17 are not permitted to have credit cards
(AFAIK?), then how is this yet-to-be-unleashed $60 billion going to be
spent during these 5 billion hours?
Looks like instant gratification (a prerequisite for my two teenagers, and
most likely all others) will have to take second place for now...
I'm locking mine away right now (kids AND credit cards).
iT
Ivan Trundle
-- Ivan Trundle Manager, communications and publishing Australian Library and Information Association PO Box E441 Kingston 2604 AUSTRALIA ph +61 2 6285 1877 fx +61 2 6282 2249 http://www.alia.org.au ivan.trundle@alia.org.au>>> "Chirgwin, Richard" <Richard.Chirgwin@informa.com.au> - 2/08/01 8:55 AM >>> Love this Newsbytes report:
Online Kids Have $60 Billion To Spend - Datamonitor
By Dick Kelsey, Newsbytes NEW YORK, NEW YORK, U.S.A., 01 Aug 2001, 3:22 PM CST
More than 65 million young Net surfers in the U.S. and seven European countries have $60 billion in annual spending power, according to a new report.
Take into account the 5 billion hours of online time per year among five- to 17-year-olds, and that many kids with that kind of money burning a hole in their collective pocket become even more valuable to Web sites, analysts at Datamonitor found.
"If used responsibly, the Internet will act as a powerful advertising medium," Datamonitor analyst Piers Berezai said in a news release. "If not, it can just as easily turn off this Web-savvy set of consumers."
By 2006, Datamonitor projects that 95 million online kids in Europe and the U.S. will have more than $200 billion. Nearly three out of four young people in the region will have regular online access.
In all, 65.3 million individuals in the age group have home Internet access while 54.1 million are able to go online at school, Datamonitor said.
Datamonitor advised e-tailers that Web sites must be focused on specific characteristics of their target audience, bearing in mind that boys seek novelty and entertainment, and girls enjoy fulfilling goals and prefer to feel part of a community.
"As a general rule, teens are rarely impressed by generic teen-oriented Web sites, preferring to find Web sites that support their interests," Datamonitor said.
Reported by Newsbytes.com, http://www.newsbytes.com .
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Yeah, right. Richard Chirgwin
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