Love this Newsbytes report:
Online Kids Have $60 Billion To Spend - Datamonitor
By Dick Kelsey, Newsbytes
NEW YORK, NEW YORK, U.S.A.,
01 Aug 2001, 3:22 PM CST
More than 65 million young Net surfers in the U.S. and seven European
countries have $60 billion in annual spending power, according to a new
report.
Take into account the 5 billion hours of online time per year among five- to
17-year-olds, and that many kids with that kind of money burning a hole in
their collective pocket become even more valuable to Web sites, analysts at
Datamonitor found.
"If used responsibly, the Internet will act as a powerful advertising
medium," Datamonitor analyst Piers Berezai said in a news release. "If not,
it can just as easily turn off this Web-savvy set of consumers."
By 2006, Datamonitor projects that 95 million online kids in Europe and the
U.S. will have more than $200 billion. Nearly three out of four young people
in the region will have regular online access.
In all, 65.3 million individuals in the age group have home Internet access
while 54.1 million are able to go online at school, Datamonitor said.
Datamonitor advised e-tailers that Web sites must be focused on specific
characteristics of their target audience, bearing in mind that boys seek
novelty and entertainment, and girls enjoy fulfilling goals and prefer to
feel part of a community.
"As a general rule, teens are rarely impressed by generic teen-oriented Web
sites, preferring to find Web sites that support their interests,"
Datamonitor said.
Reported by Newsbytes.com, http://www.newsbytes.com .
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Yeah, right.
Richard Chirgwin
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