[LINK] Paid Search Results An Online-Ad 'Bright Spot' - Study

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Paid Search Results An Online-Ad 'Bright Spot' - Study
By Kevin Featherly, Newsbytes
NEW YORK, NEW YORK, U.S.A.,
31 Jul 2001, 5:52 PM CST
http://newsbytes.com/news/01/168547.html

With advertising still generally playing the role of online publishing's
albatross, one bright spot in the business has emerged - paid search-engine
placements.

At least, that is the contention of a new Jupiter Media Metrix report,
authored by analyst Marissa Gluck. The document contends that, "while
scorned just two years ago," paid search-engine placements have risen to be
among the most successful forms of online advertising. It is promotion that
capitalizes on a rare alignment of consumers' online needs and advertisers'
desires, the report says.

... etc

-- 
He who fights with monsters might take care lest he thereby become a
monster. And if you gaze for long into an abyss, the abyss gazes also into
you.
-- Friedrich Nietzsche
Regards
brd
Bernard Robertson-Dunn
Canberra Australia
brd@dynamite.com.au
brd@austarmetro.com.au

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