http://www.anu.edu.au/mac/content Support and advice from Marketing & Communications Division categorised by Sponsorship en Jessica.Angwin@anu.edu.au Copyright 2009 2009-02-11T23:08:57+10:00 http://www.anu.edu.au/mac/content/support_advice/page/sponsorship_management/ http://www.anu.edu.au/mac/content/support_advice/page/sponsorship_management/#When:01:41:41Z {satopic_overview}What is sponsorship? Sponsorship is a commercial arrangement through which a sponsor provides cash or other consideration (such as in-kind goods or services), in return for a marketing platform to reach a particular target audience. Sponsorship can either be sought by ANU (where the University seeks to gain a sponsor for its event) or it can be taken up by ANU (where the University becomes the sponsor of an external event) Taking up or seeking sponsorship The Marketing Office, OVC is responsible for the management, evaluation, approval and delegation of all sponsorships. This centralised process ensures that sponsorships provide tangible and cost effective benefits to ANU or to external sponsors and that all sponsorship activity aligns with the University's goals and objectives. Sponsorship guidelines The sponsorship guidelines are designed to assist in the evaluation of sponsorship proposals. They cover: Sponsorship benefits Making the most of sponsorships Sponsorships which should not be considered Sponsorship proposals How can the Marketing Office assist? MO will provide assistance in evaluating, managing or delegating a sponsorship proposal and also in developing and evaluating a proposal that seeks sponsorship from external organisations. The Office will also provide approval and legal sign-off.   Donations, Endowment and Fundraising, Sponsorship 2008-08-20T01:41:41+10:00 http://info.anu.edu.au/Policies/_DMAC/Guidelines/Sponsorship_Guidelines.asp http://info.anu.edu.au/Policies/_DMAC/Guidelines/Sponsorship_Guidelines.asp#When:01:39:25Z {satopic_overview} Advertising, Sponsorship 2008-08-20T01:39:25+10:00 http://www.anu.edu.au/mac/content/support_advice/page/sponsorship_for_anu_public_lectures/ http://www.anu.edu.au/mac/content/support_advice/page/sponsorship_for_anu_public_lectures/#When:04:44:32Z {satopic_overview}Sponsorship Available MAC has secured sponsorship to assist in the promotion of public lectures and key events. Any event that is sponsored receives the full assistance of MAC, both financial and non-financial. There are two types of sponsored events and lectures: Toyota-ANU Public Lecture Series: Broad-interest lectures in Canberra. Around 20 per year Blake Dawson Seminar Series: Targeted lectures on business, government and law issues in Canberra, Sydney and Melbourne (4 per year) Toyota and Blake Dawson reserve the right to approve or decline sponsorship of any public lecture. Benefits of Sponsorship Sponsorship will cover promotional costs associated with each lecture including: Advertising Design and printing of flyers and invitations Signage Photography Recording of lecture to be podcast via the ANU webpage Postage Non-monetary benefits of having your event sponsored include MAC assistance (where required) in: Project management (before, during and after event) Email and web promotions Evaluation and feedback Criteria for Sponsorship To be eligible for sponsorship, lectures must meet the following criteria: Objectives of the lecture must be consistent with the ANU marketing plan The lecture must be relevant and interesting to target audience and have a good/prominent presenter If media coverage is an objective, the presenter must be willing to speak to media before, during or after the event and provide 24 hour contact details Speaker must willingly give signed authorisation for ANU to professionally record public lecture and make available as a podcast and or vodcast via the ANU webpage. The speaker must fill in either the ANU Licence and Audio Release Form (audio only) or the ANU Licence Audio and Visual Release Form (audio and visual). A minimum of three weeks notice is required to arrange promotion and publicity for all public lectures Toyota and Blake Dawson reserve the right to approve or decline sponsorship of any public lecture Public Lectures, Sponsorship 2008-08-12T04:44:32+10:00 http://www.anu.edu.au/mac/content/support_advice/topic/sponsorship/ http://www.anu.edu.au/mac/content/support_advice/topic/sponsorship/#When:03:10:10Z {satopic_overview} Sponsorship 2008-07-30T03:10:10+10:00