http://www.anu.edu.au/mac/content Support and advice from Marketing & Communications Division categorised by Print Publishing en Jessica.Angwin@anu.edu.au Copyright 2009 2009-02-11T23:08:57+10:00 http://www.anu.edu.au/mac/content/support_advice/page/editorial_style/ http://www.anu.edu.au/mac/content/support_advice/page/editorial_style/#When:02:02:33Z {satopic_overview}Introduction This is the Editorial Style Guide for The Australian National University, produced by the Creative Services Unit within the Marketing Office. The guide outlines the University's editorial style requirements for ANU staff to assist them in preparing University publications in printed or electronic form. The Editorial Style Guide has been created to ensure that all publications produced by the University maintain a consistent ANU identity. In developing the guide, we have used the following publications as our primary references: Australian Oxford Dictionary, Oxford University Press 1999 Style Manual for Authors, Editors and Printers, John Wiley & Sons 2002. For all questions of editorial style not addressed in this guide, recommendations by the above references should be followed. Release date: 29.03.06Version number: v1.0.0 A abbreviations Telephone/Phone T:Facsimile F:Email E:etc. AboriginalBegins with a capital A acronyms Eg RSPAS, ACERH, should be spelled out with the acronym in parentheses in the first instance and all caps thereafter. First reference: ‘He is with the Research School of Pacific and Asian Studies (RSPAS)'. Second reference: ‘He is with RSPAS'. Also applies to states eg Australian Capital Territory (ACT), New South Wales (NSW) etc. adviser As used in ‘Adviser to Staff' - not advisor, but advisory ageing Spelled with an ‘e' AIDS Appears in all caps Alumnus A male graduate Alumna A female graduate Alumnae A group of female only graduates Alumni A group of graduates, male and female am/pm See time ANUThe official title is The Australian National University and this should be used in the first instance (followed by the acronym in parentheses); thereafter use ANU. When used as an adjective it should be preceded by ‘the' (eg ‘the ANU logo') but in all other cases ‘the' is omitted. When using the possessive, do not use ANU's. Reword the sentence or write University's. around‘About' is preferred to ‘around' Asia Pacific/Asia-Pacific Asia Pacific (no hyphen) is the preferred form when used as a noun, while Asia-Pacific (with hyphen) is preferred when it is used as an adjective ie Asia-Pacific region; part of Asia Pacific. attribution Always put the person first and then the action. Eg ‘Professor Bloggs said/explained/commented/screamed', not ‘said (or says) Professor Bloggs'. audiovisual No hyphen awards Do not italicise B barbecue Not ‘BBQ' bullet pointsWhere the list is part of sentence (preceded by a colon), begin each point in lower case with no commas or semi-colons, putting a full-stop at the end of the last bullet point. If the list is not part of a sentence, begin each point in upper case and use full stops at the end of each complete sentence. Only number points when will be referring back to them. Do not punctuate lists on flyers. C capitalisation ANU style is for minimal capitalisation; that is, only the first letter of the heading or title is capitalised, along with any proper nouns. characterise No z (also organise, recognise etc.) Chubb, Professor Ian Vice-Chancellor (began 2001 for seven-year term, extended to 2012) In formal documents (eg event programs, official correspondence) refer to as Professor Ian Chubb AC, Vice-Chancellor and President Clark (Manning Clark) No ‘e', eg Manning Clark Lecture Theatre Chancelry Note one ‘l', no ‘e'ry colour Always with a ‘u' Coombs Herbert Cole H.C. (Nugget) 1906-1997 Coombs Building Home of RSPAS/RSSS convener With an ‘e' not an ‘o' counselled, counselling Two ‘l's coursework One word cooperation No hyphen coordination Coordinator, coordinating currency See money cutting edge Two words, no hyphen D dates Thursday 17 March 1917 (no commas). Use 12 May, unless directly quoting someone saying "May 12". dashes Use spaced ‘en' dash unless it is between two dates or numbers, in which case the spaces are removed (eg 97-98). Do not use an ‘em' dash. DEEWRSpell out on first reference - Department of Employment, Education and Workplace Relations. Then use DEEWR on second reference and thereafter. degreeLower case, no capital 'd' driving licenceNot driver or driver's. 'Licence' not 'license'. E eastern EuropeSmall ‘e' in ‘eastern' eg No full points enquiry, enquiries Not inquiry, unless it is an official investigation into something email Not E-mail. Abbreviation E: F face to faceAs in ‘to come face to face with'. No hyphens. face-to-face As in ‘a face-to-face meeting'. Hyphenated. federal Lowercase except Federal Government, Federal Parliament fieldwork Not hyphenated first class Not hyphenated, except when used as an adjective. first-rateAs an adjective, hyphenated focus Focused, focuses, focusing full-time Hyphenated; not full time G Government Capital G when referring to ‘the Government/Government departments' Government departments Spell out in full in the first instance then acronym thereafter. gender Avoid gender-specific references where possible - ie ‘chair', not ‘chairman/woman/person' gaol With a ‘g' H healthcare One word high-pitched Hyphenated high-profile Hyphenated high-quality Hyphenated high-tech Hyphenated historic ‘A historic', never ‘an' honorificsAlways use Mr, Mrs, Ms in official documents, not in ANU Reporter or in marketing materials. Always check preferred use of Mrs, Ms or Miss. ‘Dr' not ‘Dr.'. honour Always with a ‘u' honours degree, no apostrophe, no capitals when referring to 'he has an honours degree'. When listing a person's qualifications, BA(Hons). http://Only use in URL when address does not commence with www. Do not put a full stop at the end of a URL when it ends a sentence. I ie No full points initials Use full points, no spaces - eg A.D. Hope, H.C. Coombs, etc. Internet Capital ‘I' Indigenous/indigenous Always capitalised when it refers to the original inhabitants of Australia (eg ‘Indigenous Australians' and ‘Indigenous communities'). Lower case when used to refer to the original inhabitants of other countries. See page 57 of the The Style Manual for Authors, Editors and Printers for more detailed terminology recommended by the Aboriginal and Torres Strait Islander Commission. inquiry Official investigation only (see enquiry) -ise Always use the Australian form ‘-ise' (eg maximise, capitalise, etc.), never ‘-ize'. italicisingSee titles L lifestyleOne word (no hyphen) like As in ‘appreciate'. Do not use for comparing things, instead use ‘such as' or ‘including' (if it belongs to a group) lists See bullet points long-standing Hyphenated M Manning ClarkNot ‘Clarke' master's In the phrase "he has a master's degree", with apostrophe, no capital 'm'; actual degree is eg "Master of Science". mature age No hyphen Middle East(ern) Never hyphenated money Use the dollar symbol followed by the figure ($1,000). Use country abbreviation followed by currency symbol to denote currencies (A$1,000, US$1,000, NZ$1,000). Note that country abbreviation/symbol to use with Australian dollars is ‘A not ‘AUD. multidisciplinary One word; also multilingual, multifaceted Muslim Capitalise N National InstitutesSpell out in full in first reference (National Institute for Humanities and Creative Arts), then abbreviate (NIHCA or the Institute) numbers One to nine should be spelt out, 10 and above should be numerals, commas should be used to mark thousands, millions etc. A billion is 1,000 million (UK style). Abbreviate in headings to $1bn (also $1m). Never start a sentence with a number eg "29 people attended the launch", instead write "Twenty-nine people attended the launch". non As a prefix, use with hyphen. not-for-profit Hyphenated O onlineOne word, not hyphenated organise No ‘z', also characterise, recognise etc. one half-year Do not use 0.5 year when describing half a year or six months. Use one half-year with a hyphen. P part-timeNot 'part time' per centTwo words spelt out. Only use symbol in tables. etc. percentage One word policyholder One word, similarly policymaker postgraduate One word, no capital post-nominals VC should be attributed the following post-noms in formal publications where post-nominals are cited: Ian Chubb AO, MSc, DPhil (Oxon), Hon DSc (Flinders). Check for other academics (esp Chancelry) postwar one word Professor spell out in full, never ‘Prof' program not programme purpose-builtHyphenated Q quote marksDouble quotes are only used for speech, while single quotes for emphasis in text. Headlines - single quotes. Single quote marks are used when quoting something inside a quote (eg "The ‘rain' in Spain falls mainly on the plain," Mr Blah said.) Where the quote-within-quote ends the quote, put single quotes before full stop and double quotes after (eg "When I asked him about the rain in Spain, Mr Blah said, ‘It falls mainly on the plain'.") Quote marks always come after the punctuation (eg "The rain in Spain falls mainly on the plain," Mr Blah said) unless it is not a full sentence (eg Mr Blah said the rain in Spain "falls mainly on the plain".) R real-life Hyphenated when used as an adjective recognise No ‘z' (also characterise, organise, etc.) S says Present tense is used in ANU Reporter features not ‘said'. ‘Said' is used in ANU Reporter news only. ships Names in italics (but not prefix eg HMAS Darwin; Endeavour; Southern Cross; Australia II) southeast Not ‘south east' or ‘south-east'. Capitalise where part of name eg ‘Southeast Asia'. specialise No ‘z' spellingUse ‘re' in ‘centre', etc. (not ‘er'), ‘s' over ‘z' (organisation), program (not ‘programme') unless it is the name of a particular institution. state-of-the-art Hyphenated superfast One word. As in ‘new generation of superfast computers'. T targeting, targetedOne ‘t' (eg not ‘targetted') tenses Use past tense in reported (indirect) speech (Professor Bloggs said there was a need for more effort), but present in quotes ("There is a need for more effort," Professor Bloggs said). three-dimensional or 3-D Hyphenated time Preferred style: 10am and 2pm, not 10.00am and 2.00pm, 10.30am not 10:30am, 2–4pm not 2 - 4 pm etc. Use an en dash to show duration, not "to" (that is, 2–4pm not 2 to 4pm). titles Publications, plays, movies, conferences all in italics. Band names in ordinary type, album titles in italics, roman in quotes for individual songs. Do not italicise awards. trade-off Hyphenated U undergraduateOne word, no capital update One word University Capital "U" when referring to ANU, small "u" when talking about universities generally. up-to-date Hyphenated URLs When the URL begins with ‘www', do not write ‘http://'. If the URL does not begin with ‘www' then include ‘http://'. V Vice-ChancellorHyphenated, see also Chubb W war Use First World War, Second World War (not World War I or II) world-class Hyphenated worldwideNo space, not hyphenated World Wide Web All caps. References to the ‘web' use a lowercase ‘w'. web-basedHyphenated webpage One word websiteOne word, no capital (also webpage. etc.) well-known Hyphenated www Use in texts without ‘http://' when url commences with ‘www' (see also http://) Y Y-chromosome Capital ‘Y', small ‘c', hyphen. years old Eight years old, but an eight year-old child Branding and ANU Logo, Print Publishing 2008-08-12T02:02:33+10:00 http://www.anu.edu.au/mac/content/support_advice/page/stationery/ http://www.anu.edu.au/mac/content/support_advice/page/stationery/#When:05:04:04Z {satopic_overview}Requirements Corporate stationery reflects the visual identity of the University. In many cases this will be people’s first impression of the University. It is therefore important to present a consistent, professional face. Secondary logos are not permitted on ANU publications or stationery without the express approval of the Director, Marketing Office, OVC. Approval will depend on a strong business case being presented. If you are considering using a secondary logo on any ANU publication or stationery item, please contact publications@anu.edu.au. To be consistent in presentation, the following styles should be followed. Paper Stock Chancelry stationery is printed on OCM white laid 90gsm. General stationery is printed on White bond 90gsm. Business cards are printed on Ivory board 300gsm. Shells A ’shell’ is a preprinted paper that is overprinted as required. The University Printing Service maintains a supply of stationery shells, such as letterhead, which may be overprinted with your departmental and/or personal details. Templates For general internal applications, Microsoft word templates are available for letterhead, facsimile and memos. These are available from publications@anu.edu.au Letterhead All letterhead is produced through the University Printing Service. No letterhead should be commissioned through any other provider. Letterhead templates are issued with greyscale logos only as official letters should always be sent on preprinted letterhead shells. Personalised A4 letterhead is available for use by: Senior Officers College conveners Heads of Research School/Centre Deans of Faculty Heads of Central Areas Divisions Heads of Division Heads of Department People who work within a College, including its constituent faculty/schools/centres, will have the College name on their letterhead as indicated. Corporate Letterhead Example Personalised Letterhead for Administrative Areas Example Personalised Letterhead for Colleges Example   With Compliments Slips Personalised and general With Complements slips are available. Only official preprinted With Compliments slips should be used. There is no internal template available. Where appropriate, With Compliments slips will bear the College name. With Compliments slips are available from the University Printing Service. Business Cards All business cards are produced through the University Printing Service. No cards should be commissioned through any other provider. All business cards will be landscape unless the email address or the qualifi cations/title/area/College information does not fi t, in which case it will be portrait. No secondary logos or acronyms will appear on business cards. The left side of the card will contain name, qualifications, position, College name (if applicable) and area details. Individual web address can be included, but they should be ANU addresses. If space permits, it will appear on the right below address and contact details, otherwise it will appear left aligned below name, qualifications and position details. Fax & Memo Sheets The fax and memo sheets have identical logo and address relationships to the letterhead, ensuring continuity among all typed communications. Type specifications, positioning and alignment are the same for the Corporate A4 letterhead with new elements as shown. Electronic templates of the fax and memo sheets (using Tahoma font) are available for either PC or Mac from: publications@anu.edu.au Branding and ANU Logo, Print Publishing 2008-08-07T05:04:04+10:00 http://www.anu.edu.au/mac/content/support_advice/page/marketing_material/ http://www.anu.edu.au/mac/content/support_advice/page/marketing_material/#When:03:59:29Z {satopic_overview}General Guidelines Publications should follow visual identity standards unless otherwise approved. Default position of the logo is top right. Logos used on small and odd sized publications may deviate from this placement with the approval of the Publications Unit. The logo exclusion zone must be respected in all uses. For all areas, single ‘hero’ cover images should reflect the disciplines involved, be clear and unambiguous. Montages and multiple images should be avoided. College name should appear on front cover (for Faculty/School/Centre/Department publications it should appear at the bottom, left aligned with heading, 18pt Rotis Semi Sans Bold for A4/14pt Rotis Semi Sans Bold for DL/etc). Publications Services & Approvals Standard and basic brochures can usually be designed free of charge by the Creative Services Unit, Marketing Office. Areas will pay for printing only. To ensure we present a consistent image of ANU, any promotional materials — newsletters, posters, websites, brochures, flyers etc. — that bear the ANU logo must be approved by the Director Marketing Office prior to distribution, via publications@anu.edu.au. The Creative Services team is available to advise and support you. Your first point of contact for all publications is the Creative Services Manager on 6125 4170 or email: publications@anu.edu.au Tier Levels All ANU marketing materials fall in one of the following tiers. They must display the ANU logo and, where applicable, the College and Faculty/School/Centre/Department name. No more than three levels of organisational hierarchy should be displayed on the front cover (that is, University logo/College name/Faculty, School, Centre or Department name). Tier 1 - Corporate/University-Level All publications and publicity material in Tier 1 use the University corporate publications blue colour as the primary colour (PMS 654). This tier includes Centres not within the College structure, such as the National Centre for Indigenous Studies. ANU Halls and Residential Colleges should also use the University corporate publications blue as the base colour. Inside University publications, College colours can be used on College-related content Examples of Corporate/University-level marketing materials include: University-level corporate publications including Research Review, Connections, Pocket Profile, Annual Report, etc. University-level recruitment publications – eg undergraduate and postgraduate coursework/research guides University-level publicity information – eg Public Lecture flyers, invitations Upper-level advertising templates ANU home page and corporate pages of web site Campus life publications. Tier 2 - College level Colleges should use their College colour to identify their College marketing and publicity materials. They should also have ‘hero images’ which can be used to represent their College when required. Examples of College-level marketing materials include: College-level undergraduate and postgraduate student recruitment publications College profile brochures College newsletters College Annual Reports College journals College banners College advertising templates College poster shells College web page. Tier 2 Sublevel - Faculty, School, Centre or Department Colleges have the flexibility to produce publications at the Faculty, School, Centre or Department Level within a College. The predominant colour used in these publications should be the College colour. Neutral colours, shades and tints of the College colour can be used for emphasis/variety, but no other colours should be used. A School, Centre or Department can choose to use corporate publications blue for all of their marketing materials upon agreement with their College. Corporate publications blue must then be used for all materials produced by that School, Centre or Department. The College name should appear on front cover (bottom, left aligned with heading, 18pt Rotis Semi Sans Bold for A4/14pt Rotis Semi Sans Bold for DL/etc). Examples of Faculty, School, Centre or Department marketing materials include: Faculty, School, Centre or Department undergraduate or postgraduate program information and recruitment material Faculty, School, Centre or Department scholarship or summer internship information Faculty, School, Centre or Department seminar/lecture information Faculty, School, Centre or Department newsletters Faculty, School or Centre new program information Faculty, School or Centre poster shells Faculty, School or Centre invitations Faculty, School, Centre or Department websites. Tier 3 - Administrative areas All publications and publicity material in this tier use the University corporate publications blue colour as the primary colour (PMS 654). These materials are primarily for an internal audience, both staff and students. Publications might include brochures and flyers about divisional services for staff and students – eg Security, Human Resources, Marketing and Communications, etc. Advertising, Branding and ANU Logo, Marketing, Strategy and Planning, Print Publishing 2008-08-07T03:59:29+10:00 http://www.anu.edu.au/mac/content/support_advice/page/banners/ http://www.anu.edu.au/mac/content/support_advice/page/banners/#When:03:51:07Z {satopic_overview}Production Standard and basic banners can be produced with assistance from Creative Services, Marketing Office at no cost for design. If areas decide to go to the expense of using an external designer, all banner designs must be approved prior to production, by emailing: publications@anu.edu.au Requirements All banners must include the ANU logo. The ANU logo should be at least half the width of the banner and should respect its ‘exclusion zone’. Fonts and type sizes Use the ANU corporate font, Adobe Rotis Semi-Sans. Main uppercase heading sizes should be around 60 points at a 1:4 size ratio. Sub-text information should be in point form, with type sizes of less than 40 points at a 1:4 size ratio. Keyline borders should be around 10 points at a 1:4 size ratio. For Tier 2 (College) banners, the name of the College should appear at the top of the banner. For Tier 2 Sublevel (Faculty, School, Centre or Department) banners, the name of the College should appear at the bottom of the banner, left-aligned with the heading. Example Banners Branding and ANU Logo, Print Publishing 2008-08-07T03:51:07+10:00 http://www.anu.edu.au/mac/content/support_advice/page/colours/ http://www.anu.edu.au/mac/content/support_advice/page/colours/#When:02:50:32Z {satopic_overview}Corporate Colours Colour used in a consistent and cohesive manner is a powerful visual aid in a corporate identity. In general, a predominant use of blue is the identifying colour of the University. While the gold may be used, it is a secondary colour to be used in a supporting role. The corporate colours for the University are contained in the logo. They are PMS 871 Metallic Gold (if metallic ink is used), PMS 4505 Gold (non-metallic ink), PMS 301 Blue, and Black. In publications, a dark blue (PMS 654) is used rather than PMS 301 Blue (outside of the logo).   Example PMS CMYK RGB HEX ANU Blue   PMS 301 10045018 096150 3E5E8E ANU Metallic Gold   PMS 871 NA NA NA ANU Gold   PMS 4505 0157836 17415362 9D9271 Black   Process Black 000100 000 000000 ANU Publication Blue   PMS 654 10067038 2156114 153872 Corporate Texture Additionally the ANU corporate texture (blue/black image) may be used. Texture images can be obtained from publications@anu.edu.au College Colours Each College has its own colour which is to be used as a unique identifier for the College. The predominant colour on all College publications and those of its constituents should be the appropriate College colour. Any school, centre or department may choose to use the corporate colours instead of the College colours as its identifying colours That decision should be made in concert with the College administration. If the decision is made, the corporate colours must be used on all materials (including the web). Textures similar to the ANU Corporate Texture are available in College colours from the Publications unit.   Example PMS CMYK RGB HEX ANU College of Arts & Social Sciences(Blue)   PMS 286 100 66 0 2  34 82 158 22529E ANU College of Asia & the Pacific(Orange)   PMS 158 0 61 97 0  212 118 18 D47612  ANU College of Business & Economics(Gold)   PMS 130  0 30 100 0 232 181 0 E8B500 ANU College of Engineering & Computer Science(Red)   PMS 187  0 91 72 23 172 26 47  AF1E2D ANU College of Law(Purple)   PMS 260 52 100 0 26  100 0 106  64006A ANU College of Medicine, Biology & Environment(Turquoise)   PMS 3145  100 0 19 23 0 141 168 008DA8 ANU College of Physical Sciences(Dark Green)   PMS 560  80 0 63 75  0 72 51  004833  ANU Colleges of Science*(Green)   PMS 355 94 0 100 0  19 143 52 138F34 *Only to be used when covering both ANU College of Medicine, Biology & Environment and ANU College of Physical Sciences Branding and ANU Logo, Print Publishing 2008-08-07T02:50:32+10:00 http://www.anu.edu.au/mac/content/support_advice/page/typography/ http://www.anu.edu.au/mac/content/support_advice/page/typography/#When:02:10:11Z {satopic_overview}Overview Adobe Rotis Semi Sans and Tahoma are the standard ANU fonts for printed publications. For screen based design, refer to the website style guidelines. Adobe Rotis Semi Sans Adobe Rotis Semi Sans is the primary font for the University. Only the Adobe version of Rotis Semi Sans should be used. Other versions of Rotis (such as Agfa Rotis) are not acceptable. Used by: Publications, internal designers within the Colleges and other areas of the University, external suppliers (graphic designers, printers, advertising agencies, other suppliers) Used for: All printed material and advertising representing the University or its constituent areas Not used for: Not mandatory for general applications such as letters, faxes, bricks, long texts etc. as produced by ANU staff and administration for internal communications Purchasing for ANU The font is available for ANU employee use only at a per machine cost of A$30. Email publications@anu.edu.au and provide name, area name, contact telephone extension, contact email, operating system (PC/Mac), number of licences required, ANU internal charge code and computer number for each computer on which Rotis is to be installed. Division of Information will facilitate installation of the font. Purchasing for an external supplier For Suppliers, the Adobe Rotis Semi Sans font family can be purchased online from Adobe for approximately US$136. This gives you a standard end user license that allows for installation of Rotis on up to five machines. Sample of Adobe Rotis Semi Sans font Tahoma Tahoma is a secondary font for internal use only. Tahoma is a PC and Macintosh compatible royalty-free system font which most users will have on their computers. It can be used as an alternative to Rotis Semi Sans when printed materials are to be used for internal distribution only. Used by: All ANU staff Used for: Any short-form communications (such as flyers and posters) that are not being distributed externally, where Rotis Semi Sans is not available on the computer being used to create the material. Not used for: Personal correspondence or long-form texts such as bricks Sample of Tahoma font Headlines, subheaders & body copy Headlines or titles should be ALL CAPS with second line offset three spaces (see below). Third line should return to left align. Supertext words at the beginning of a line to 75 per cent of the main type size (that is, if your headline is 24pt the supertexted word should be 18pt). Only small words (not including ‘&’) at the beginning of the line should be in supertext. The top of supertext word should align with top of regular text. Ampersands (&) should be used instead of ‘and’ in titles and headlines. ‘The’ never precedes the College name in headlines or subheads – it does in body copy. Subheaders should be in ALL CAPS. Body copy should be justified, and type should not drop below 6pt for any application. The standard size for brochure/copy type is 9.5pt on 13.5pt leading.   Branding and ANU Logo, Print Publishing 2008-08-07T02:10:11+10:00 http://www.anu.edu.au/mac/content/support_advice/page/anu_visual_identity/ http://www.anu.edu.au/mac/content/support_advice/page/anu_visual_identity/#When:01:38:45Z {satopic_overview}The importance of a consistent visual identity We've invested considerable time and effort developing a clear brand identity for ANU. Part of this brand identity is the logo for the University which has great impact and presence. This logo needs to be protected by us in all forms of communications to our audience. It's our corporate signature and its value lies in the equity generated through our endeavours and our standards of quality. Consistency of visual representation forms a strong image of ANU in the minds of our audience. If we compromise on style integrity, we risk misrepresenting ourselves and weakening our brand image. Universities like ANU are large organisations with multiple audiences and the task ahead of us to ensure correct implementation of our new style is considerable. While our Marketing Department will generally coordinate and oversee much of the literature and graphic design work, there will be circumstances where Colleges, Faculties, departments or third parties produce material that represents ANU. I implore all those who are charged with such responsibility to embrace our image, as we will all benefit from a consistent market identity. Ian ChubbVice-Chancellor and President When to consider visual identity Think about visual identity whenever you’re using the ANU logo. Primarily this will be when designing a new publication, website, promotional material or reordering stationery. All material carrying the ANU logo must comply with the guidelines. It is important that all work produced within the University follow these guidelines to ensure the corporate identity is promoted to its full potential. The logos and guidelines outlined in this visual identity guide should be strictly adhered to and are to replace any previous styles. No deviation may be made from these standards, unless specific approval is given by the Director, Marketing Office, OVC, whose authority is established within the University delegations. Do not use the images on this site for your publications. Logos and other supporting materials are available from the Creative Services Manager, Marketing Office at publications@anu.edu.au. Visual identity guidelines The ANU Visual Identity is made up of the following components: ANU Logo Typography for Print Publications Colours Merchandise Marketing Materials Advertising Standard & Basic Banners Stationery Email Signatures Powerpoint Presentations Editorial Style Website Style The ANU Visual Identity Guidelines above are only available to ANU Staff and Students. For a full copy of the guidelines, that can be viewed by external parties, please contact publications@anu.edu.au. Getting help Applying the corporate identity, and publications advice: publications@anu.edu.au Web and digital design: webstyle@anu.edu.au Stationery and printing: university.printing.service@anu.edu.au Branding and ANU Logo, Print Publishing 2008-08-07T01:38:45+10:00 http://www.anu.edu.au/mac/content/support_advice/page/anu_logo/ http://www.anu.edu.au/mac/content/support_advice/page/anu_logo/#When:02:05:44Z {satopic_overview}Requesting copies of the logo Do not use the images on this site for your publications. AFTER reading the guidelines below, contact the Publications Unit for a copy of the ANU logo that will best suit your purpose. For print: email publications@anu.edu.au For screen/web: email webstyle@anu.edu.au About the logo The ANU logo has three elements; the crest, the logotype and the name of the University. The name of the University is in Rotis Semi Sans and should always appear in CAPITAL letters. These three elements must never be separated and should only be reproduced in the proportions specified in this article. NOTE: the ANU policy Use of the University Name and Insignia states that the only representation for University areas and entities is the ANU logo. Secondary logos In accordance with the University policy on Use of the University Name and Insignia, secondary logos are not permitted on ANU publications or stationery without express approval of the Director, Marketing and Communications. Approval will depend on a strong business case. Co-branding Where the ANU logo is featured on a co-branded publication, the ANU logo must be of at least equal or greater prominence with any other logo, in accordance with the ANU involvement in the project. In all cases, minimum size and exclusion zones must be adhered to. If you are considering a co-branded publication, contact publications@anu.edu.au for assistance. Exclusion zone requirements To ensure the integrity of the logo, an area of clear space is required when it is combined with other elements in a design or layout. This 'exclusion zone' (represented by the 'X' in the diagram) equals half the height of the box containing the ANU crest. All EPS logos supplied by MAC include the exclusion zone. Using the logo on photo backgrounds is acceptable but distinct objects must not appear within the exclusion zone (eg a person's head). Standard sizes for ANU logos The logo MUST NEVER appear smaller than 30mm wide in print, or 120 pixels wide (at 72DPI) on screen! Postcards (10 x 15cm): 30mm wide plus 5mm exclusion zone Letterhead/Fax: 35mm wide plus 5.75mm exclusion zone Brochures DL: 40mm wide plus 6.5mm exclusion zone Brochures A4: 45mm wide plus 7.5mm exclusion zone Folders: 60mm wide plus 10mm exclusion zone Posters: A4 45mm wide, A3 60mm wide, A2 100mm wide, A1 150mm wide, A0 180mm wide Colour and alternate versions Where possible, the ANU logo should be reproduced using PMS colours. If Pantone metallic inks are being used, the gold in the ANU logo is PMS 871. If Pantone non-metallic inks are being used, the gold in the ANU logo is PMS 4505. A 'reverse' version of the colour logo is available for use on dark backgrounds. The ANU logo may also be reproduced in mono (black or white) or greyscale. the ANU logo may not be reproduced in any colour than those specified in this article. Colour version Greyscale version Black version Colour 'reverse' version* Greyscale 'reverse' version* Outline version, white* Outline version, black *Black backgrounds for illustrative purposes only. What NOT to do with the ANU Logo Do not place the logo on an angle Do not compress, stretch or otherwise distort the logo Do not use any other colours than those specified in this article Do not separate elements of the logo (crest, logotype and university name must remain together) Do not use any other typefaces in the logo Branding and ANU Logo, Print Publishing 2008-07-07T02:05:44+10:00 http://www.anu.edu.au/mac/content/support_advice/page/powerpoint_presentations/ http://www.anu.edu.au/mac/content/support_advice/page/powerpoint_presentations/#When:22:57:28Z {satopic_overview}PowerPoint Template The ANU PowerPoint template can be downloaded and should be used for all PowerPoint presentations. The PowerPoint offers two main titles (white and grey texts) and one subtitle in the white banner at the bottom of the page. The two main titles in white and gold text are usually for the title of the presentaton. It is not nessessary to use both. The subtitle section in the white is used to identify the speaker and area etc. Style requirments for powerpoint slides:    •    do not use all capital, underlining or italics    •    titles should have a minimum size of 34 points and text should have a minimum size of 24 pointsPlease note presentations using the ANU template do not need to be sent to the Marketing Office for approval.   Branding and ANU Logo, Digital and Web, Print Publishing 2008-06-16T22:57:28+10:00 http://www.anu.edu.au/mac/content/support_advice/topic/print_publishing/ http://www.anu.edu.au/mac/content/support_advice/topic/print_publishing/#When:22:54:32Z {satopic_overview} Print Publishing 2008-06-16T22:54:32+10:00