http://www.anu.edu.au/mac/content Support and advice from Marketing & Communications Division categorised by Digital And Web en Jessica.Angwin@anu.edu.au Copyright 2009 2009-02-11T23:08:57+10:00 http://styles.anu.edu.au http://styles.anu.edu.au#When:05:43:03Z {satopic_overview} Digital and Web 2008-08-22T05:43:03+10:00 http://www.anu.edu.au/mac/content/support_advice/page/search_result_ranking/ http://www.anu.edu.au/mac/content/support_advice/page/search_result_ranking/#When:05:31:23Z {satopic_overview}Advice specific to ANU Search (Funnelback) The Search Help page for Funnelback includes a number of articles on using ANU Search, including advice on result ranking and using the search logs and how to request a featured page. Get linked from other pages If two pages of content were exactly the same, the page that was linked to more often from other sites and pages would be ranked higher in search results than the page that was not linked. Ask other web publishers to include a link to your site. Contact details for the site administrators are usually in the footer of the page. In particular, you may want to be linked to from sites that are closely related to yours (for example, Faculty of Arts will want to be linked to from College of Arts and Social Sciences) and sites that are frequently used by your audience (at the ANU these might be ANU Home, Staff Home, Students Home, Study@ANU and College sites). Use descriptive link names Most search engines rate link text more highly than regular text. Link text is what people click on to open a new page or site. Use link names that describe what is being linked to - for example, when linking to Jobs at the ANU, use something like ANU Job Opportunities rather than Click Here. This not only improves your ranking, it is very helpful to readers of your site and increases accessibility for disabled and vision impaired audiences. Use the title tag Every page has a title - this is the text that appears at the top of the web browser in the blue bar.  For example, the text in the blue bar at the top of your screen reflects the title of this page: Tips for Improving Search Result Ranking - Marketing & Communications Division - ANU. Often the title is followed by the name of the browser you are using such as Mozilla Firefox or Microsoft Internet Explorer. Search Engines rate Titles higher than regular text so make sure your page has a descriptive title. At ANU it is standard practice to include ANU in your title, generally in the form: Page Title - Area/Website Name - ANU. The title appears in the code of your web page between the title tags: <title>your title</title> Use audience preferred terms Use words on your site that are most often used by your audience. For example: If you use the term vehicles in your site, but your readers use cars instead, you might want to consider changing some of your content to reflect the more popular terminology (if your audience uses ANU search you could also make sure that commonly used terms appear in your metadata - see Applying metadata to your pages). The ANU Search Engine has logs that tell you what search terms people are using - Find out what ANU Search users are searching your site for. Digital and Web 2008-08-21T05:31:23+10:00 http://www.anu.edu.au/mac/content/support_advice/page/itunes_rss/ http://www.anu.edu.au/mac/content/support_advice/page/itunes_rss/#When:02:17:37Z {satopic_overview} Digital and Web 2008-08-19T02:17:37+10:00 http://www.anu.edu.au/mac/content/support_advice/page/web_templates_stylesheets/ http://www.anu.edu.au/mac/content/support_advice/page/web_templates_stylesheets/#When:03:12:25Z {satopic_overview}22 October 2009 - read this first This web style is being phased out. The new web style is now available under an early adoption program. Please sign up for the early adoption register if you intend to develop a new website. This web style can still be used, but be aware that there will be a requirement to change to the new style in the near future (deadlines to be announced). Please join the Web Publishers Group if you wish to be kept up to date with new style developments. Website Style Guidelines This information should be used in conjunction with the ANU website style guidelines. Templates & Stylesheets All ANU websites using any form of the anu.edu.au domain (eg. info.anu.edu.au/mac, rspas.anu.edu.au or http://www.anu.edu.au/admin) are to use ANU web templates for their sites. No other basic design should be commissioned and all external designers must use ANU templates if doing work for ANU. All webpages must link to the main Cascading Style Sheet (CSS) at http://styles.anu.edu.au/anu_global_styles.css. The stylesheet must not be downloaded and stored on another server - your webpages must link to this main style sheet. No supplemental styles of style sheets may be used without the approval of MAC (email requests to webstyle@anu.edu.au). ANU templates are available at http://styles.anu.edu.au. ANU (CSS) is at http://styles.anu.edu.au/anu_global_styles.css. Colour Schemes Websites must use either Corporate Blue or their College colour (as specified in the layout sections below). Examples of the different colour schemes can be found at http://styles.anu.edu.au For more detailed information about ANU colours see the Colours section of the Visual Identity Guide. Typography All fonts, font colours and font sizes must be as per the CSS stylesheet and template. Headings within the content area of the page should be left aligned. Heading fonts should be defined as Arial, Helvetica, Sans-Serif. Adobe Rotis Semi Sans should only be used when included as part of an image file. All images that contain text must include that text as part of the 'alt' tag for accessibility reasons. Body text font should be defined as Verdana, Tahoma, Sans-Serif. Stylesheets should be used, rather than HTML tag attributes, for formatting content. Examples of the fonts can be found at http://styles.anu.edu.au Layout - College & Divisional Websites The area title should be the full name of the College or Division (eg 'ANU College of Arts and Social Sciences'). The area title is noted in the code by the CSS class 'headTitle'. College web pages must use their College colour for the header. Divisional websites should use Corporate Blue. Layout - Areas, Faculties, Schools etc. The area title should be the name of the area, school or faculty (eg 'Research School of Humanities'). The area title is noted in the code by the CSS class 'headTitle'. Academic areas must also use the College colour for the coloured bar at the top, unless they have decided to adopt the Corporate Blue as the colour for all of their publications. In that case the top bar should be the ANU Corporate Blue as well. All Area pages must display their College or Division name as a subheading within the header. The subheader should be positioned by adding the following code, if it is not already present, to the HTML template. It should be placed directly below the 'headTitle' div in the HTML: <div class="headSubTitle" style="margin-left: 24px; margin-right: 8px; margin-top: 8px; margin-bottom: 0px; text-align: right;"> College or Division Name </div> Global Navigation The default global navigation (Skip Navigation, ANU Home, Search ANU) should not be altered or removed. Skip Navigation must always be the first link as it is an important accessibility device. Additional links can included to the right of the default links. Footer The footer should always include: Page last updated: dd month yyyyPlease direct all enquiries to: <name of contact area and link to their webpage or email>Page authorised by: <title of authorising position, optional link to their webpage or email> The Australian National University CRICOS Provider Number 00120C - ABN Number: 522 34063906 The date in the footer be reflects the date the content was last updated. When a page is created, this date should be the date it was published on the web. When the page is edited, the date should change to reflect the edit date. Printer friendly pages Printer friendly pages should display the header in black and white and should NOT display the left navigation menu. To see an example, select the Printer Friendly icon on this page (under the menu on the left). Digital and Web 2008-08-13T03:12:25+10:00 http://www.anu.edu.au/mac/content/support_advice/page/web_publishing_roles_responsibilities/ http://www.anu.edu.au/mac/content/support_advice/page/web_publishing_roles_responsibilities/#When:01:13:36Z {satopic_overview}Marketing & Communications Division (MAC) MAC is responsible for the University's corporate identity and the publishing style of ANU publications and website content. MAC's role is to work with ANU webmasters and web content managers and the Division of Information (DOI) to ensure that content and appearance of websites meets all ANU guidelines. MAC also works with DOI to ensure that web-related projects are technically feasible and adhere to accessibility and legal standards. MAC is available to guide and assist webmasters and web content managers with communicating and disseminating web content to their target audiences. MAC provides the following information and services to ANU webmasters: website content and design advice corporate identity and style guides and related enquiries ANU logo usage approvals and guidelines. MAC also manages a number of websites: ANU home Staff home Students home MAC website DiscoverANU (including Podcasts, which are also available within iTunesU). Contact: webstyle@anu.edu.au Division of Information (DOI) Part of DOI's responsibility is to provide web applications and solutions, such as the Content Management System and the corporate style templates for web sites. DOI can provide advice on web hosting, site maintenance and technical issues relating to corporate style implementation. MAC, DOI and webmasters are encouraged to work together in ensuring the ANU website provides its audience with accurate and up-to-date information. Contact: For corporate style issues: webstyle@anu.edu.au For web hosting and server issues: http://doihelpdesk.anu.edu.au/ ANU Webmasters & Web Content Managers Webmasters are responsible for maintaining their areas' web content and ensuring that their websites adhere to corporate style guides, accessibility standards and other legal guidelines. New websites and significant changes to existing webpages should be referred to MAC for approval before being published. Webmasters are encouraged to use this website style guide, website template documentation and the Corporate Style Manual. Webmasters are also encouraged to work with their area's Marketing Committee member to keep up to date with web related matters. If you do not know who your Marketing Committee contact is, please email mac@anu.edu.au. Webmasters planning on sending web-related work outside the University are asked to ensure websites are passed on to MAC before being published. Webmasters are also responsible in ensuring outside supply companies have all the relevant resources, such as the ANU website templates, the link to the central style sheet and all information necessary to ensure the corporate style and other guidelines are followed. Webmasters can let MAC know of newly developed websites by emailing webstyle@anu.edu.au. Representation of the University Material published on the web is accessible from all over Australia and the world, and is a representation of the University. Material must therefore be presented in a professional manner that is compatible with the role and mission of the University and that seeks to uphold the good name and image of the University. Authors should be aware that they do not publish in isolation, and have a responsibility to the University in this respect. Published material must comply with any existing policies, rules or guidelines of the University. Digital and Web 2008-08-13T01:13:36+10:00 http://www.anu.edu.au/mac/content/support_advice/page/website_style/ http://www.anu.edu.au/mac/content/support_advice/page/website_style/#When:03:40:34Z {satopic_overview}22 October 2009 - read this first This web style is being phased out. The new web style is now available under an early adoption program. Please sign up for the early adoption register if you intend to develop a new website. This web style can still be used, but be aware that there will be a requirement to change to the new style in the near future (deadlines to be announced). Please join the Web Publishers Group if you wish to be kept up to date with new style developments. Website Guidelines The guidelines below should be used in conjunction with: ANU Visual Identity Guide Website accessibility Web publishing roles and responsibilities Web templates and stylesheets Approval of New & Redesigned Websites The Marketing Office, OVC is responsible for the University's corporate identity and the publishing style of ANU publications and website content. The Office's role is to work with webmasters, web content managers, and the Division of Information (DOI) to ensure that content and appearance of websites meets all ANU guidelines. New and redesigned websites should be checked by the Marketing Office before they are made public to ensure the site complies with visual identity and website guidelines. Please email the URL and your contact details to webstyle@anu.edu.au. Web Templates & Style All business and academic units should comply with ANU web style. For details of the style, refer to Web templates and stylesheets - guidelines on the appearance of webpages Style Templates and Examples - templates for download and examples of the major styles and college colours Copyright & Legal Issues Authors should be aware that all material published on behalf of ANU is subject to Australian law and care must be taken to avoid abuses, known or otherwise. All material published electronically is subject to the same legal considerations as information published through traditional means. All authors should be particularly aware of copyright restrictions as they apply to reproduction of text, graphics or other intellectual property on the web. For guidance on a specific issue, contact the Legal Office via email at Legal.Office@anu.edu.au. Help & Support Join the Web Publishers Group or browse their website. Make use of the web-related services provided by the Marketing Office. See the topic Digital and Web for details or contact the Digital and Web Publications unit. Contact your Local IT Support Staff (LITSS) or the DOI Help Desk for advice on technical issues. Look for training on the Information Literacy Program (ILP) web site or the Training@ANU website.   Branding and ANU Logo, Digital and Web 2008-08-12T03:40:34+10:00 http://www.anu.edu.au/mac/content/support_advice/page/email_signatures/ http://www.anu.edu.au/mac/content/support_advice/page/email_signatures/#When:01:42:35Z {satopic_overview}About Signatures A standard email signature is used to ensure University staff are consistently and unambiguously identified when sending emails. NOTE: All email signatures should be text only and in black. No graphic, word art, clipart, background, animation or image should be used in conjunction with ANU emails without the approval of the Director, Marketing Office, OVC. Activating your email signature in Microsoft Outlook In Microsoft Outlook, select Tools > Options > Mail Format In the Signatures area, select the Signatures button then New to create a new signature Type in a name for the title of the new signature Select Next > Type the signature included below, with the following rules: Use Courier New at 10pt size, left aligned, not bold Use the return key to create a space at start of your signature Create the dividing line at the start and end of the signature using equals (=) signs DO NOT use acronyms - people outside ANU may not know what they mean The Australian National University must start with The Delete rows (such as your specific section) if they are not applicable in your case Include http:// in your area URL if the URL DOES NOT start with www You may add other messages under the ending divider bar of your signature, such as disclaimers where necessary, links to webpages, upcoming events or brochures. Do not add non-ANU proprietary items such as 'Thoughts for the Day' or similar. Select Finish then OK. On the Mail Format tab, under the Signatures section, make sure the correct signature is selected for New Messages and Replies and Forwards. Select OK to return to your email. Test your new signature by creating a new email - the signature should now appear. Signature Template ============================================Your nameYour position Your specific section Your School, Centre, Faculty, Division Your College Your building name, number and/or locationThe Australian National University Canberra ACT 0200 Australia T: +61 2 xxxx xxxxF: +61 2 xxxx xxxxM: xxxx xxx xxx W: your area url  CRICOS Provider #00120C============================================ The latest issue of OnCampus is out now.http://info.anu.edu.au/mac/Newsletters_and_Journals/ Branding and ANU Logo, Digital and Web 2008-08-04T01:42:35+10:00 http://www.anu.edu.au/mac/content/support_advice/page/advertising_via_the_anu_billboard/ http://www.anu.edu.au/mac/content/support_advice/page/advertising_via_the_anu_billboard/#When:01:35:42Z {satopic_overview}About Billboard The ANU Billboard (http://billboard.anu.edu.au/) is available to staff and students for advertising events, notices and classifieds. Please refer to the Billboard Rules for guidelines on what can be posted and the FAQ for more information. Posts to Billboard are monitored and reviewed by the Communications & External Liaison Office. Further questions can be directed to billboard@anu.edu.au Posting to Billboard Anyone with a University ID can submit a Billboard item, via the submit link in the top right corner of the relevant page: Events - http://billboard.anu.edu.au/events.asp Notices - http://billboard.anu.edu.au/news.asp Classifieds - http://billboard.anu.edu.au/classifieds.asp More information on posting is in the Billboard FAQ. Advertising, Digital and Web 2008-08-04T01:35:42+10:00 http://www.anu.edu.au/mac/content/support_advice/page/website_accessibility/ http://www.anu.edu.au/mac/content/support_advice/page/website_accessibility/#When:01:33:05Z {satopic_overview}Requirements Any Australian individual or organisation publishing information on the world wide web, or any individual or organisation placing or maintaining a web page on an Australian server, is covered by legislation that requires provision of equal access for people with a disability. Digital technology can provide benefits to many people with disabilities and disadvantages by providing access to information and services (previously unavailable) in formats and locations which they can use. Web pages should be suitable for all users, irrespective of their physical limitations (eg vision, hearing, mobility, literacy or cognitive impairment), environmental limitations (eg noise), and/or technical circumstances (eg slow modems, older browser versions, low resolution displays and monochrome monitors). The Australian National University is committed to ensuring accessibility of its website for people with disabilities, older users and users with limited computing equipment. All University web sites must conform to the standards developed by the World Wide Web Consortium (W3C) as the baseline standard for all ANU web pages. The standard is set out at http://www.w3.org/TR/WAI-WEBCONTENT/. Deans and Directors must accept responsibility for the accessibility of websites published by all staff and students in their areas. All ANU websites should contain 'Skip Navigation' links to allow for easier navigation. More information is available at http://styles.anu.edu.au. Guidelines The W3C guidelines explain how to make web content accessible to people with disabilities and to maximise the use of assistance technologies such screen readers and wireless pointing devices. This includes the following points: General: provide a text equivalent for every non-text element, including images, graphical representations of text (including symbols), image map regions, animations, applets and programmatic objects, ASCII art, frames, scripts, images used as list bullets, spacers, graphical buttons, sounds (played with or without user interaction), stand-alone audio files, audio tracks of video, and video ensure that all information conveyed with colour is also available without colour, for example from context or mark-up clearly identify changes in the natural language of a document's text and any text equivalents (eg captions) organise documents so they may be read without style sheets - for example, when an HTML document is rendered without associated style sheets, it must still be possible to read the document ensure that equivalents for dynamic content are updated when the dynamic content changes avoid causing the screen to flicker use the clearest and simplest language appropriate for a site's content. Images and image maps: provide redundant text links for each active region of a server-side image map provide client-side image maps instead of server-side image maps except where the regions cannot be defined with an available geometric shape. Tables: identify row and column headers with mark-up tags for data tables with two or more logical levels of row or column headers, use mark-up to associate data cells and header cells. Frames: title each frame to facilitate frame identification and navigation provide a non-frame alternative for each page using frames. Applets and scripts: ensure that pages are useable when scripts, applets, or other programmatic objects are turned off or not supported. If this is not possible, provide equivalent information on an alternative accessible page. Multimedia: provide an auditory description of the important information for the visual track of a multimedia presentation for any time-based multimedia presentation (eg. a movie or animation), synchronise equivalent alternatives (eg. captions or auditory descriptions of the visual track) with the presentation. Testing websites for accessibility There are many tools available to help web authors check their web pages and identify changes needed to make them accessible to users with disabilities. Ideally, users should be involved in website testing. A range of freeware and shareware evaluation tools for web content accessibility are available at the Web Accessibility Initiative website (http://www.w3.org/WAI/ER/existingtools.html). At a minimum, the following validation methods must be applied: use automated tools to analyse web pages for accessibility and browser compatibility use a text-only browser or emulator use multiple graphic browsers, with - graphics disabled - sound disabled - no mouse - frames, scripts, style sheets and applets disabled. Useful Resources World Wide Web Consortium (W3C) Guidelines: http://www.w3.org/WAI/ Understanding disability issues when designing web sites (IBM): http://www-306.ibm.com/able/access_ibm/disability.html Web guidelines references and resources (IBM): http://www-306.ibm.com/able/guidelines/web/webreferences.html Australian Government Web Publishing Guide: http://webpublishing.agimo.gov.au/ Accessibility and Equity: http://webpublishing.agimo.gov.au/Accessibility_and_Equity WebAccessibility In Mind (WebAIM): http://www.webaim.org Digital and Web 2008-08-04T01:33:05+10:00 http://www.anu.edu.au/mac/content/support_advice/page/itunes_rss/ http://www.anu.edu.au/mac/content/support_advice/page/itunes_rss/#When:01:12:49Z {satopic_overview}Overview To have the content listed on ANU on iTunes you must: meet the technical requirements for audio, video or PDF files include metadata within media files have an RSS feed (an XML file) that: conforms to the RSS 2.0 specification includes the recommended iTunes RSS tags contains pointers to each lecture/event. Audio Audio files must be AAC or MP3 format with appropriate file extensions (.m4a, .mp3). For best results during playback, Apple recommends converting MP3 files greater than 32 megabytes (MB) to AAC format. For AAC audio files, Apple recommends the following specifications: Audio Format: Baseline Low-Complexity Profile with AAC-LC (Music) Data Rate: Up to 160 Kbps Channels: Stereo in .m4v, .mp4, and .mov formats Output Sample Rate: 48 kHz Encoding Quality: Better Video Video files must be MPEG-4 format with H.264 compression and appropriate file extensions (.mp4, .m4v, .mov). For best results with iPod, Apple recommends using MPEG-4 with H.264 compression with the following specifications: Video Format: MPEG-4 with H.264 Data Rate: Up to 1.5 Mbps Image Size: 640 x 480 pixels Frame Rate: 30 frames per second Key Frame: Every 24 frames Audio Tracks: Baseline Low-Complexity Profile with AAC-LC audio up to 160 Kbps If you are using QuickTime to create and edit video content, it is recommended that you export your videos by choosing "Movie to iPod" from the Export pop-up menu in QuickTime Pro. PDF You can also use iTunes U to distribute Portable Document Format (PDF) files. While Apple doesn't have any specifications for PDF files, they should be saved at the smallest possible file size to make the file quick and easy to download. Metadata in Media Files Metadata is data about data. In addition to putting metadata on web pages, you can also embed it in files. All media assets downloadable via ANU on iTunes U must include metadata. An easy way to embed metadata into a file on a Windows machine is to right click on the file and then select Properties > Summary. You'll be able to edit the information associated with each field. Both Mac and Windows users can use iTunes to add metadata to files. To add metadata, select the file in the iTunes Library and choose File > Get Info. Note: iTunes does not write metadata to PDF files. There are programs available that will allow you to batch process metadata. These include: MP3Tag (audio files, Windows) http://www.mp3tag.de/en/ Media Rage (audio files, Mac) http://www.chaoticsoftware.com/ProductPages/MediaRage.html Lostify (video files, Mac) http://lostify.com/ When entering metadata for MP3 files, the property fields should be completed as follows: Artist = Speaker or Lecturer Album Title = Series (such as ANU-Toyota Public Lecture Series). If there is no particular series just enter the name of the College/Centre/School. Year = the year the lecture was performed Genre = The Australian National University Title = whatever the podcast title is Comments = Brief description, should include "© The Australian National University" RSS iTunes Namespace Declaration When using the iTunes tags, you must add a namespace declaration as the second line in your feed xml, like this: <rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> The namespace declaration points to a document that defines the iTunes tags. Without the declaration, the tags are meaningless. Note that the namespace definition is case sensitive, and the previous location of the namespace had capital letters in it. The old namespace definition is still supported, but the new (all lowercase) definition is preferred. Text Encoding Please use UTF-8 encoding for your feed. Other encodings are not guaranteed to work in iTunes. All values should be plain text (no markup or HTML). Values are limited to 255 characters, except for <itunes:summary> which can be up to 4,000 characters. Whitespace in values is significant, ie it will show in iTunes, so don't add leading or trailing whitespace to your values. CDATA sections are strongly discouraged. Use & Display of Common Tags in Channel & Item Sections The following table shows which tags apply to the channel (podcast) as a whole and which tags apply to individual items (lectures/events). The table also shows where the tag contents appear in iTunes: xml tag channel item where content appears in iTunes <title> Y Y Name column <link> Y   website link and arrow in Name column <copyright> Y   not visible <pubDate>   Y Release Date column <itunes:author> Y Y Artist column <itunes:block> Y Y prevent an episode or podcast from appearing <itunes:category> Y   Category column and in iTunes Music Store Browse <itunes:duration>   Y Time column <itunes:explicit> Y Y parental advisory graphic in Name column <itunes:keywords> Y Y not visible but can be searched <itunes:subtitle> Y Y Description column <itunes:summary> Y Y when the "circled i" in Description column is clicked <enclosure> The <enclosure tag has three attributes: URL, length, and type. An enclosure from the example feed above: <enclosure url="http://example.com/podcasts/everything/AllAboutEverythingEpisode2.mp3" length="5650889" type="audio/mpeg"/> The file extension of the URL attribute of this tag is used to determine if an item should appear in the Podcast directory. Supported extensions include "m4a", "mp3", "mov", "mp4", "m4v", and "pdf". The length attribute is the file size in bytes. Find this information in the files properties (on a Mac, "Get Info" and refer to the size row). The type element depends upon the type of file the enclosure refers to. Common files and their MIME type extensions are listed in the following table. File Type .mp3  audio/mpeg .m4a  audio/x-m4a .mp4  video/mp4 .m4v  video/x-m4v .mov  video/quicktime .pdf application/pdf <guid> Every <item> should have a globally unique identifier that never changes. When you add episodes to your feed, guids are compared in case sensitive fashion to determine which episodes are new. If you omit the guid for an episode, the episode url will be used instead. <itunes:author> The content of this tag is shown in the Artist column in iTunes. If the tag is not present, iTunes uses the contents of the <author> tag. If <itunes:author> is not present at the feed level, iTunes will use the contents of <managingEditor>. <itunes:block> Use this inside a <channel> element to prevent the entire podcast from appearing in the iTunes Podcast directory. Use this inside an <item> element to prevent that episode from appearing in the iTunes Podcast directory. For example, you may want a specific episode blocked from iTunes if its content might cause the feed to be removed from iTunes. If this tag is present and set to "yes" (case insensitive), that means to block the feed or the episode. If the tag's value is any other value, including empty string, it's indicated as a signal to unblock the feed or episode. At the feed level, if there is no block tag, then the block status of the feed is left unchanged. At the episode level, if there is no block tag, it is the same as if a block=no were present. <itunes:category> iTunes U is extending its RSS feed support to include the ability to specify category information for each track included in a feed. In order to coexist with the iTunes Store feed specification, iTunes U is defining a new namespace for RSS feeds, with a namespace URI of "http://www.itunesu.com/feed>" and a namespace prefix of "itunesu". In order to convey generic RSS 2.0 data, iTunes Store data, and iTunes U data, the opening tag of the root "rss" node of a feed document would look like the following: <rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"xmlns:itunesu="http://www.itunesu.com/feed" version="2.0"> And, in order to convey the category called "Criticism" for the associated track, you could include the following node within an "item" node: <itunesu:category itunesu:code="107103" /> If more than one instance of the "itunesu:category" nodes is found in a given "item" node, it will not be considered an invalid feed structure, but at this time iTunes U will only consider the first instance. If there is no instance of "itunesu:category" or the first instance is improper then it will be assumed that there is no category information for the track and any previous category information for the track cached within iTunes U will be removed. An improper "itunesu:category" node would be one without an "itunesu:code" attribute or one with a code that does not map to an iTunes U category. Below is a list of iTunes U category codes and their associated category names as currently defined. In the future, an up-to-date mapping of category codes and names can be found in the iTunes U online documentation and web services XSD's. Code Name 100 Business 100100 Economics 100101 Finance 100102 Hospitality 100103 Management 100104 Marketing 100105 Personal Finance 100106 Real Estate 101 Engineering 101100 Chemical & Petroleum 101101 Civil 101102 Computer Science 101103 Electrical 101104 Environmental 101105 Mechanical 102 Fine Arts 102100 Architecture 102101 Art 102102 Art History 102103 Dance 102104 Film 102105 Graphic Design 102106 Interior Design 102107 Music 102108 Theater 103 Health & Medicine 103100 Anatomy & Physiology 103101 Behavioral Science 103102 Dentistry 103103 Diet & Nutrition 103104 Emergency 103105 Genetics 103106 Gerontology 103107 Health & Exercise Science 103108 Immunology 103109 Neuroscience 103110 Pharmacology & Toxicology 103111 Psychiatry 103112 Public Health 103113 Radiology 104 History 104100 Ancient 104101 Medieval 104102 Military 104103 Modern 104104 African 104105 Asian 104106 European 104107 Middle Eastern 104108 North American 104109 South American 105 Humanities 105100 Communications 105101 Philosophy 105102 Religion 106 Language 106100 African 106101 Ancient 106102 Asian 106103 Eastern European/Slavic 106104 English 106105 English Language Learners 106106 French 106107 German 106108 Italian 106109 Linguistics 106110 Middle Eastern 106111 Spanish & Portuguese 106112 Speech Pathology 107 Literature 107100 Anthologies 107101 Biography 107102 Classics 107103 Criticism 107104 Fiction 107105 Poetry 108 Mathematics 108100 Advanced Mathematics 108101 Algebra 108102 Arithmetic 108103 Calculus 108104 Geometry 108105 Statistics 109 Science 109100 Agricultural 109101 Astronomy 109102 Atmospheric 109103 Biology 109104 Chemistry 109105 Ecology 109106 Geography 109107 Geology 109108 Physics 110 Social Science 110100 Law 110101 Political Science 110102 Public Administration 110103 Psychology 110104 Social Welfare 110105 Sociology 111 Society 111100 African-American Studies 111101 Asian Studies 111102 European & Russian Studies 111103 Indigenous Studies 111104 Latin & Caribbean Studies 111105 Middle Eastern Studies 111106 Women's Studies 112 Teaching & Education 112100 Curriculum & Teaching 112101 Educational Leadership 112102 Family & Childcare 112103 Learning Resources 112104 Psychology & Research 112105 Special Education <itunes:duration> The content of this tag is shown in the Time column in iTunes. The tag can be formatted HH:MM:SS, H:MM:SS, MM:SS, or M:SS (H = hours, M = minutes, S = seconds). If an integer is provided (no colon present), the value is assumed to be in seconds. If one colon is present, the number to the left is assumed to be minutes, and the number to the right is assumed to be seconds. If more than two colons are present, the numbers furthest to the right are ignored. <itunes:explicit> This tag should be used to indicate whether or not your podcast contains explicit material. The three values for this tag are "yes", "no", and "clean". If you populate this tag with "yes", an "explicit" parental advisory graphic will appear next to your podcast artwork on the iTunes Music Store, and in the Name column in iTunes. If the value is "clean", the parental advisory type is considered Clean, meaning that no explicit language or adult content is included anywhere in the episodes, and a "clean" graphic will appear. If the explicit tag is present and has any other value (eg "no") you see no indicator - blank is the default advisory type. <itunes:keywords> This tag allows users to search on a maximum of 12 text keywords. Use commas to separate keywords. <itunes:subtitle> The contents of this tag are shown in the Description column in iTunes. The subtitle displays best if it is only a few words long. <itunes:summary> The contents of this tag are shown in a separate window that appears when the "circled i" in the Description column is clicked. It also appears on the iTunes page for your podcast. This field can be up to 4000 characters. If <itunes:summary is not included, the contents of the <description tag are used. <language> Because iTunes operates sites worldwide, it is critical to specify the language of a podcast. Accepted values are those in the ISO 639-1 Alpha-2 list (two-letter language codes, some with possible modifiers, such as "en-us"). <pubDate> This tag specifies the date and time when an episode was released. The format for the content should be per RFC 2822; eg: Wed, 15 Jun 2005 19:00:00 GMT Testing Your Feed When you have created your RSS feed and posted it to a server with a publicly addressable URL (ie, not behind a firewall), you should test your feed to see if it works with iTunes: 1. Launch iTunes. 2. In the Advanced menu, select Subscribe to Podcast. 3. Enter your feed URL in the text box and click OK. iTunes displays your Podcast playlist, which shows all of the podcasts to which you have subscribed. Next to the new podcast subscription, you should see an orange circle, which indicates that iTunes is downloading your most recent episode. When the orange circle disappears, you should be able to see your podcast title, a list of all the episodes referenced in your feed, and a check next to the most recent episode, indicating that it has been successfully downloaded. Double-click on the episode to play it in iTunes. If you can successfully play the episode, then your feed is working and you ask MAC to add your podcast to ANU on iTunes U. If the orange circle is replaced by an "i" in a black circle, iTunes encountered a problem with your feed or episode. You should troubleshoot your episode and feed before submitting it. Please do not submit your feed until you can successfully subscribe using the Advanced menu. Linking to Your Podcast You can also create links directly to your podcasts and share those on your website or in email. There are two linking methods: iTunes Store Link: The following link goes directly to your podcast page in iTunes, where users will have the opportunity to subscribe to the podcast. This link can be found for any podcast by control + clicking (or right clicking in Windows) the podcast's art on its page in the iTunes Store: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=FEEDID Note that a shorter but functionally identical link is also available: http://www.itunes.com/podcast?id=FEEDID This is the preferred method among podcasters, because it results in an action (the user clicking on the Subscribe button in the iTunes Store) that is registered by iTS and will drive your podcast up the various automated charts. Direct Subscribe Link: The following link automatically subscribes the user to the podcast in iTunes. Note that this method fails for Windows users who do not have iTunes installed, so it should be clearly noted that the link is intended for subscription with iTunes. itpc://FEEDURL Also note that this method will not push your podcast up the various charts in the iTunes Store. It is a direct call to the user's iTunes client software and sends no information to the iTunes Store. If you want to increase the visibility of your podcast, we recommend that your web site and other marketing materials use the iTunes Store link described above. Issues with your Podcast Feed iTunes should update your listing at least once every 24 hours. If you made changes more than 24 hours ago that are not yet reflected in your iTunes listing, there is a good chance that your feed has broken. When iTunes encounters a broken feed, it ignores the feed and continues to display the old data. If you notice a problem with your feed that you cannot resolve on your end, please contact MAC. Removing Your Feed If you are no longer updating your podcast and you want it removed from ANU on iTunes U, please contact MAC before the feed is removed from your servers. Promoting Your Content on iTunes U Apple has several requirements regarding how you may promote content on the iTunes U site. These are available for download from http://images.apple.com/support/itunes_u/docs/iTunes_Promote_U_Guide.pdf If you wish to promote your iTunes U content, please contact MAC before producing any materials, either in print or online, so that we can ensure that all requirements have been met. Digital and Web 2008-07-31T01:12:49+10:00