http://www.anu.edu.au/mac/content Support and advice from Marketing & Communications Division categorised by Advertising en Jessica.Angwin@anu.edu.au Copyright 2009 2009-02-11T23:08:57+10:00 http://www.anu.edu.au/mac/images/uploads/Non_Campaign_2008.pdf http://www.anu.edu.au/mac/images/uploads/Non_Campaign_2008.pdf#When:04:41:14Z {satopic_overview} Advertising 2008-08-20T04:41:14+10:00 http://info.anu.edu.au/Policies/_DMAC/Guidelines/Sponsorship_Guidelines.asp http://info.anu.edu.au/Policies/_DMAC/Guidelines/Sponsorship_Guidelines.asp#When:01:39:25Z {satopic_overview} Advertising, Sponsorship 2008-08-20T01:39:25+10:00 http://www.anu.edu.au/mac/images/uploads/Brand_Campaign_2008.pdf http://www.anu.edu.au/mac/images/uploads/Brand_Campaign_2008.pdf#When:00:55:36Z {satopic_overview} Advertising 2008-08-20T00:55:36+10:00 http://www.anu.edu.au/mac/content/support_advice/page/anu_rankings/ http://www.anu.edu.au/mac/content/support_advice/page/anu_rankings/#When:00:59:23Z {satopic_overview}Standard statement When promoting The Australian National University in marketing or publicity materials, you can use of the two following descriptions including the reference. 1) ANU is ranked number one in Australia, top in the southern hemisphere and 17th in the world by the London Times Higher Education Supplement (2009). The University is also ranked number one in the southern hemisphere by the Shanghai Jiao Tong University Institute of Higher Education (2009). 2) ANU is Australia's highest ranking university and among the world's best.* *Ranked 1st in Australia and 17th in the world by The Times Higher Education Supplement (2009). Ranked 1st in Australia and 59th in the world by the Shanghai Jiao Tong University, Academic Ranking of World Universities (2009). Figures The following figures can be used if cited appropriately. The 2009 edition of the Good Universities Guide gave ANU five stars in the following areas: student demand research grants research intensivity the educational experience: generic skills the educational experience: overall satisfaction the educational experience: teaching quality graduate starting salary proportion of research students cultural diversity - four stars. In The Times Higher Education Supplement, ANU ranked 17th in the world and first in Australia in 2009. In the Academic Ranking of World Universities by Shanghai Jiao Tong University, ANU ranked 59th in the world and first in Australia in 2009. In Newsweek International's list of the top 100 global universities, ANU was ranked 38th and 1st in Australia in 2008. In the Melbourne Institute Index of the International Standing of Australian Universities, ANU was ranked first in 2007 (after weighting by scope). The University's research record includes four Nobel Prize recipients, the Japan Prize, four Australia Prizes and the 2000 'Albert Einstein' World Award of Science Advertising, Branding and ANU Logo, Marketing, Strategy and Planning 2008-08-13T00:59:23+10:00 http://www.anu.edu.au/mac/images/uploads/July_12CT.pdf http://www.anu.edu.au/mac/images/uploads/July_12CT.pdf#When:06:23:41Z {satopic_overview} Advertising, Public Lectures 2008-08-12T06:23:41+10:00 http://www.anu.edu.au/mac/content/support_advice/page/marketing_material/ http://www.anu.edu.au/mac/content/support_advice/page/marketing_material/#When:03:59:29Z {satopic_overview}General Guidelines Publications should follow visual identity standards unless otherwise approved. Default position of the logo is top right. Logos used on small and odd sized publications may deviate from this placement with the approval of the Publications Unit. The logo exclusion zone must be respected in all uses. For all areas, single ‘hero’ cover images should reflect the disciplines involved, be clear and unambiguous. Montages and multiple images should be avoided. College name should appear on front cover (for Faculty/School/Centre/Department publications it should appear at the bottom, left aligned with heading, 18pt Rotis Semi Sans Bold for A4/14pt Rotis Semi Sans Bold for DL/etc). Publications Services & Approvals Standard and basic brochures can usually be designed free of charge by the Creative Services Unit, Marketing Office. Areas will pay for printing only. To ensure we present a consistent image of ANU, any promotional materials — newsletters, posters, websites, brochures, flyers etc. — that bear the ANU logo must be approved by the Director Marketing Office prior to distribution, via publications@anu.edu.au. The Creative Services team is available to advise and support you. Your first point of contact for all publications is the Creative Services Manager on 6125 4170 or email: publications@anu.edu.au Tier Levels All ANU marketing materials fall in one of the following tiers. They must display the ANU logo and, where applicable, the College and Faculty/School/Centre/Department name. No more than three levels of organisational hierarchy should be displayed on the front cover (that is, University logo/College name/Faculty, School, Centre or Department name). Tier 1 - Corporate/University-Level All publications and publicity material in Tier 1 use the University corporate publications blue colour as the primary colour (PMS 654). This tier includes Centres not within the College structure, such as the National Centre for Indigenous Studies. ANU Halls and Residential Colleges should also use the University corporate publications blue as the base colour. Inside University publications, College colours can be used on College-related content Examples of Corporate/University-level marketing materials include: University-level corporate publications including Research Review, Connections, Pocket Profile, Annual Report, etc. University-level recruitment publications – eg undergraduate and postgraduate coursework/research guides University-level publicity information – eg Public Lecture flyers, invitations Upper-level advertising templates ANU home page and corporate pages of web site Campus life publications. Tier 2 - College level Colleges should use their College colour to identify their College marketing and publicity materials. They should also have ‘hero images’ which can be used to represent their College when required. Examples of College-level marketing materials include: College-level undergraduate and postgraduate student recruitment publications College profile brochures College newsletters College Annual Reports College journals College banners College advertising templates College poster shells College web page. Tier 2 Sublevel - Faculty, School, Centre or Department Colleges have the flexibility to produce publications at the Faculty, School, Centre or Department Level within a College. The predominant colour used in these publications should be the College colour. Neutral colours, shades and tints of the College colour can be used for emphasis/variety, but no other colours should be used. A School, Centre or Department can choose to use corporate publications blue for all of their marketing materials upon agreement with their College. Corporate publications blue must then be used for all materials produced by that School, Centre or Department. The College name should appear on front cover (bottom, left aligned with heading, 18pt Rotis Semi Sans Bold for A4/14pt Rotis Semi Sans Bold for DL/etc). Examples of Faculty, School, Centre or Department marketing materials include: Faculty, School, Centre or Department undergraduate or postgraduate program information and recruitment material Faculty, School, Centre or Department scholarship or summer internship information Faculty, School, Centre or Department seminar/lecture information Faculty, School, Centre or Department newsletters Faculty, School or Centre new program information Faculty, School or Centre poster shells Faculty, School or Centre invitations Faculty, School, Centre or Department websites. Tier 3 - Administrative areas All publications and publicity material in this tier use the University corporate publications blue colour as the primary colour (PMS 654). These materials are primarily for an internal audience, both staff and students. Publications might include brochures and flyers about divisional services for staff and students – eg Security, Human Resources, Marketing and Communications, etc. Advertising, Branding and ANU Logo, Marketing, Strategy and Planning, Print Publishing 2008-08-07T03:59:29+10:00 http://www.anu.edu.au/mac/content/support_advice/page/advertising_via_the_anu_billboard/ http://www.anu.edu.au/mac/content/support_advice/page/advertising_via_the_anu_billboard/#When:01:35:42Z {satopic_overview}About Billboard The ANU Billboard (http://billboard.anu.edu.au/) is available to staff and students for advertising events, notices and classifieds. Please refer to the Billboard Rules for guidelines on what can be posted and the FAQ for more information. Posts to Billboard are monitored and reviewed by the Communications & External Liaison Office. Further questions can be directed to billboard@anu.edu.au Posting to Billboard Anyone with a University ID can submit a Billboard item, via the submit link in the top right corner of the relevant page: Events - http://billboard.anu.edu.au/events.asp Notices - http://billboard.anu.edu.au/news.asp Classifieds - http://billboard.anu.edu.au/classifieds.asp More information on posting is in the Billboard FAQ. Advertising, Digital and Web 2008-08-04T01:35:42+10:00 http://www.anu.edu.au/mac/content/support_advice/page/advertising_frequently_asked_questions_faq/ http://www.anu.edu.au/mac/content/support_advice/page/advertising_frequently_asked_questions_faq/#When:00:55:23Z {satopic_overview}What advertising services does the ANU Marketing Office provide? The Marketing Office manages the development, approval and placement of all ANU advertising. Does all advertising need to be organised and approved via the Marketing Office? Yes, all advertising needs to be approved and booked through this Office. This ensures that all advertising complies with the branding style guide and is placed at a discounted media rate. It also provides the opportunity for the Marketing Office to ensure that the individual areas of the University communicate with their target audiences in an integrated manner. What is the difference between campaign and non-campaign advertising? Campaign advertising is strategically planned, implemented and evaluated. It usually consists of a series of larger full-colour ads containing a creative headline, image and body copy. Non-campaign advertising is reactive and usually completed on short notice. These tend to be smaller one-off mono advertisements with a non-creative message. What information do I need to supply to the Marketing Office to organise advertising? For campaign advertising, you should answer the Marketing Office campaign brief questions. These are designed to help you formulate a detailed advertising context and clearly define the purpose of your communication. For non-campaign advertising, after considering the non-campaign aspects, you can email Marketing with the ad placement request and attach the desired copy in a Word document. Who will create my advertisement and how will it be placed in the media? For campaign advertising, once the brief is finalised, it will be used by the Marketing Office to develop the creative component of the campaign. The brief will also be used by our campaign media placement agency (Universal McCann) to produce an advertising schedule. The advertisements will be dispatched by Marketing.  Non-campaign advertising will be produced by the Marketing Office and the advertisements will be booked and dispatched via our non-campaign media placement agency (Adcorp). The Marketing Office will be your sole contact for advertising creation and placement and there will be no need for you to deal with the agencies or the media directly. Can I obtain cost saving by booking my advertising through the Marketing Office? Yes, through its partnering media placement agencies (Universal McCann for campaign advertising and Adcorp for non-campaign advertising), Marketing gains significant discounts on media rates as per the Government Communications Unit advertising rates. Can I place an additional logo on my advertisement? In order to ensure that the ANU brand contains sufficient impact on all advertising, placing other logos on the ad is not permitted. There are some special cases where co-branding of an advertisement is applicable, eg in instances where a particular project is equally funded by ANU and another organisation. These special cases will be reviewed individually by Marketing. Does my advertisement have to be checked by the Legal Office? Depending on the content of the advertisement, your ad may have to be checked by the Legal Office. All campaign ads are submitted for legal approval and some non-campaign ads as well, to make sure they do not contravene any part of the Trade Practices Act. During the ad creation or approval process, Marketing will determine whether the ad needs to be checked and, if so, will organise the legal sign-off process for you. Advertising 2008-08-04T00:55:23+10:00 http://www.anu.edu.au/mac/content/support_advice/page/non_campaign_advertising/ http://www.anu.edu.au/mac/content/support_advice/page/non_campaign_advertising/#When:00:48:10Z {satopic_overview}What is non campaign advertising? Non-campaign advertising is reactive and usually completed on short notice. Questions to consider When requesting such advertising consider the following: Purpose (What is the reason for advertising? Eg: Increasing recruitment numbers to a course) Content (What is the specific and relevant information to be included in the advertisement?) Mandatories (What is the required information? Eg: The contact name, phone number and email that will be used as response mechanism to the ad) Placement (Where should the ad appear? Eg: Canberra Times, mono in the early general news section) Timing (When should the ad appear?) Budget How the Marketing Office can assist Answering the above questions will provide Marketing with the information necessary to developing and producing the advertisement, which will be booked and dispatched via our non campaign media placement agency. The Marketing Office provides this service free of charge except for the media placement agency costs which will be charged to the University area. Non campaign advertising deadlines The following deadlines are guidelines only. Please contact us for deadlines specific to your needs.  Request deadline - The advertising request needs to be supplied by 2pm four working days prior to publication. (Eg: For a Saturday paper, the request needs to be with Marketing by Tuesday.) Booking deadline - The advertisement generally needs to be booked two working days prior to publication (Eg: For a Saturday paper, the advertisement needs to be booked by 4pm on Thursday.) Artwork deadline - In most cases the advertisement needs to be dispatched one working day before publication (Eg: For a Saturday paper, the ad needs to be dispatched to the media placement agency by 12pm on Friday.) Advertising 2008-08-04T00:48:10+10:00 http://www.anu.edu.au/mac/content/support_advice/page/campaign_advertising/ http://www.anu.edu.au/mac/content/support_advice/page/campaign_advertising/#When:00:46:22Z {satopic_overview}What is campaign advertising? Campaign advertising relates to advertising that is strategically planned, implemented and evaluated within a greater marketing communications context. Questions to consider In order to organise an advertising campaign, you should consider the following: Advertising campaign purpose (What is the reason behind the advertising campaign?) Target audience (What are the target audiences and where are they located? Consider demographic and psychographic profiles.) Key proposition (What is the single most important thing that should be communicated in the advertising campaign?) Advertising campaign content (What specific and relevant information including text and images should be included?) Media placement (What media will be used?) Media timing (When is the advertising campaign to take place and what is the reason for that timing?) Advertising campaign budget (Consider the budget for the creative, production and media)  Advertising campaign outcome (What is the task the campaign must perform and how will it be measured?) Advertising campaign background (Consider relevant research or information that may influence the development or outcome of this campaign) Marketing communication context (Does the campaign fall within a marketing context which has set objectives and strategies?) How the Marketing Office can assist Answering the questions will formulate a 'campaign advertising brief' and the Marketing Office can assist in this process. The brief will be used by Marketing to develop the creative component of the campaign and will also be used by our campaign media placement agency (Universal McCann), to produce an advertising schedule detailing reach, frequency, cost and duration of the campaign. Following approval, the campaign will be dispatched, monitored and evaluated by the Marketing Office. Services provided by Marketing are free of charge except for media placement costs which will be charged to the University area. Advertising 2008-08-04T00:46:22+10:00