http://www.anu.edu.au/mac/content Support and advice from Marketing & Communications Division categorised by en Jessica.Angwin@anu.edu.au Copyright 2009 2009-02-11T23:08:57+10:00 http://www.anu.edu.au/mac/images/uploads/Copy_of_Alumni_Stats_1st_Feb_2009_-_website_summary_version.xls http://www.anu.edu.au/mac/images/uploads/Copy_of_Alumni_Stats_1st_Feb_2009_-_website_summary_version.xls#When:23:08:57Z {satopic_overview} Alumni 2009-02-11T23:08:57+10:00 http://www.anu.edu.au/mac/content/support_advice/topic/media_and_corporate_communication/ http://www.anu.edu.au/mac/content/support_advice/topic/media_and_corporate_communication/#When:04:37:58Z {satopic_overview} Media and Corporate Communication 2008-11-17T04:37:58+10:00 http://www.anu.edu.au/mac/images/uploads/Event_briefing_sheet.doc http://www.anu.edu.au/mac/images/uploads/Event_briefing_sheet.doc#When:04:03:55Z {satopic_overview} Event Management, VIP Events, Visits and Protocol 2008-09-12T04:03:55+10:00 http://www.anu.edu.au/mac/images/uploads/SampleCommunciationsPlan.pdf http://www.anu.edu.au/mac/images/uploads/SampleCommunciationsPlan.pdf#When:06:16:04Z {satopic_overview} Marketing, Strategy and Planning 2008-09-05T06:16:04+10:00 http://www.anu.edu.au/mac/content/support_advice/page/preparing_a_marketing_plan_elements_to_consider/ http://www.anu.edu.au/mac/content/support_advice/page/preparing_a_marketing_plan_elements_to_consider/#When:06:03:43Z {satopic_overview}What Goals are we trying to achieve? Goals are high level things such as: Increase student numbers Increase the number of PhD students Raise the awareness of the School What are our Objectives? Objectives are more detailed and should be SMART (Specific, Measurable, Achievable, Realistic, Timed. For example: Increase student numbers in the Bachelor of Architecture by 10% by 2011 Have an average of 2 PhD students per department academic staff member by 2012 Have 50 media mentions by staff in the department per year in 2009 Generate 25 applications for the new program for 2010 Situation Analysis It is a good idea to briefly describe what the current situation and outlook is in terms of factors that will influence the plan and strategies. It is most likely to be a general narrative and could include comments on the political environment, current situation with regards to students (eg. PhD students are 30% of student population and rising/falling), economic outlook, drivers of the University's reputation, trends in relevant factors (eg student enrolments, median UAI entry), competitive position and trends, etc. What Strategies will we use? Strategies describe how the objectives will be reached.  For example: Raise the profile of the Bachelor of Architecture Develop the capacity within the Department to relate to and utilise the media Use on-campus experiences to promote ANU to targeted prospective students The plan should contain strategies which address each of the elements identified in the SWOT analysis (below). In traditional marketing plans, strategies would be grouped by the 4 P's of marketing: Product, Price, Place (Distribution) and Promotion. In the University context, there tends to be little flexibility in a number of those elements (eg. programs are predefined, prices for domestic students are fixed through HECS-HELP, and ANU has one campus), and hence often the focus of the plan will be on communications. SWOT Analysis When developing strategies, a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis is a helpful tool. Strengths and weaknesses are often internal to the University, opportunities and threats will tend to be external. For example: Strengths:  Strong reputation of ANU ANU ‘On-campus' experience First year accommodation guarantee Weaknesses Shortage of on-campus accommodation Competition between Colleges for same students Lack of market knowledge and market research Image of ANU tied to poor image of Canberra Opportunities New sources of funding for PhD scholarships New, more approachable Government Threats Declining local cohort of prospective students Catastrophic event damages ANU reputation Fall in ANU ranking   Implementation Activities Implementation activities are the action plans for implementing the strategies. They need to be sufficiently detailed to allocate resources, budgets, and to monitor progress. They should contain timeframes and allocate responsibilities. For example: Create a webpage explaining the new offering by June 2009 (J. Smith) Review University policy regarding students remaining in Hall accommodation beyond 1st year (R. Williams by March 2009) Undertake focussed student recruitment campaign in regional Victoria in 2009 (F. Nerk) Identify and attend 3 relevant conferences to identify potential PhD candidates (S. Pale) Communications Plan A sample communications plan is included in the Templates and Resources section below.   Marketing, Strategy and Planning 2008-09-05T06:03:43+10:00 http://www.anu.edu.au/mac/content/support_advice/page/planning_an_anu_vip_visit/ http://www.anu.edu.au/mac/content/support_advice/page/planning_an_anu_vip_visit/#When:05:52:12Z {satopic_overview}  Introduction The Australian National University hosts numerous official VIP visitors each year from across Australia and around the world. VIP visits often originate from the Vice-Chancellor's office or from a senior officer in one of the Schools, Faculties or Centres - but in all cases, such visits should be advised to the VIP Visits and Protocol officer as soon as they are in prospect. The University has a full-time VIP Visits & Protocol Officer who coordinates the visits and liaises with the visitors and external agencies. Services provided by the VIP Visits Office The role of the VIP Visits & Protocol Officer is to manage VIP visits, especially those involving meetings with the University Executive and with Deans, Directors and Heads of other areas of the University, and to advise on Protocol issues relating to VIP events on campus. The VIP Visits & Protocol Officer is responsible for oversight of the details and arrangements so that each official VIP's visit to The Australian National University is a smooth and successful one. The arrangements can often be very involved, covering an extensive program of meetings on campus, meal arrangements, publicity, accommodation, transportation and official gifts. They may also involve liaison with external agencies such as the Office of Ceremonial and Hospitality in the Department of Prime Minister and Cabinet, the Department of Foreign Affairs and Trade or Australian Protective Services. The Officer acts as the point of contact on behalf of the University, managing correspondence with the VIP visitors and liaison with external agencies, including government departments and diplomatic missions, in order to ensure a consistently high-quality delivery of service to visitors. The VIP Visits & Protocol Officer can also assist in the organisation of a separate program for a spouse who may not be included in a VIP program. The VIP Visits & Protocol Officer will also advise and assist in the arrangements for a special function where VIP guests are to be present. Call the Officer for further help or information. You are welcomed and encouraged to utilise this valuable University service. Steps involved in organising a visit: 1.    Contact VIP Visits & Protocol Officer #55002 2.    Complete the Request for a Visit document (DOC 113KB) identifing the purpose of the visit etc 3.    Confirm date and time 4.    Identify key persons to meet the delegation 5.    Prepare program and book venue/s 6.    Create a running sheet for the visit 7.    Determine catering, photography and contact relevant people on campus 8.    Determine if others are required to be invite to attend 9.    Advise ANU Media of the pending visit 10.   Advise ANU Security Event Management, VIP Events, Visits and Protocol 2008-09-02T05:52:12+10:00 http://www.anu.edu.au/mac/content/support_advice/page/planning_an_anu_event/ http://www.anu.edu.au/mac/content/support_advice/page/planning_an_anu_event/#When:05:35:18Z {satopic_overview}Steps in planning an event If you are considering running an ANU Event the Marketing and Communications Division (MAC) is able to provide event management, assistance or advice. 1.    Set objectives for the event 2.    List target audience 3.    Confirm speaker, date and time 4.    Book venue - check AV equipment, laptop facilities, microphone and any video equipment you require 5.    Call MAC, x55002 6.    If you are inviting a VIP to your event such as a University Executive, politician/diplomat, contact the protocols office on x55002 7.    Determine catering, photography and contact relevant people on campus 8.    Invitation design and print, consult MAC x55002 9.    Determine invite list and send out invitations 10.   Optional:  Organise a publicity flyer (MAC will assist with this process contact x54170) 11.   Create a running sheet for the event - includes time of speaker arrival, MC talk time and length of lecture/Q&A etc 12.   If the event is open to all see below for promotion ideas Promoting the event - internal Mail-out: MAC will distribute printed copies of the flyer to be displayed on the majority of Campus-wide notice boards. MAC displays copies of the flyer at the front counter of MAC. You should also display copies in the area(s) involved in organising this lecture. Email: MAC will email (with text details of the event and web link to the promotional flyer) the University's internal Group Email lists - Deans and Directors (including Admin Divisions), Business Managers, School and Faculty Secretaries, Department and Divisional Administrators, Heads of Academic Departments and Heads of Admin Departments. You should send this same text and link to all staff members of the area(s) involved in organising the lecture. Academics should pass this on to students if the topic is relevant. You should also send an event email to all of your own internal email lists. Billboard: MAC can post details of your event on the Billboard at http://staff.anu.edu.au/billboard Promoting the event - external Mail-out: MAC can post printed copies of the flyer to: the Canberra public, ACT colleges & high schools, bookshops, national institutions and public libraries You should also post a copy of the flyer to area (and target market) specific mailing lists. Email: MAC can email (with details of the event and web link to the promotional flyer) the ANU Public lectures distribution list. The database contains people who have actively joined our mailing lists, representing a wide range of members of the general public, public service, private sector, representatives of government and other organisations, including ANU staff. Advertising: MAC can organise advertising in The Canberra Times. Media: The ANU Communications and External Relations Office reviews all events and will notify the media where appropriate. It is helpful if contact details for someone involved in the event on the day can be supplied.    Event Management, VIP Events, Visits and Protocol 2008-09-02T05:35:18+10:00 http://www.anu.edu.au/mac/images/uploads/Incoming_request_form_-_VIP_Visits.doc http://www.anu.edu.au/mac/images/uploads/Incoming_request_form_-_VIP_Visits.doc#When:05:31:20Z {satopic_overview} VIP Events, Visits and Protocol 2008-09-02T05:31:20+10:00 http://www.anu.edu.au/mac/images/uploads/AlumniStats010908.pdf http://www.anu.edu.au/mac/images/uploads/AlumniStats010908.pdf#When:03:13:16Z {satopic_overview} Alumni 2008-09-01T03:13:16+10:00 http://www.anu.edu.au/mac/content/support_advice/page/anu_art_collection/ http://www.anu.edu.au/mac/content/support_advice/page/anu_art_collection/#When:05:56:23Z {satopic_overview}About the Collection Please refer to the ANU Art Collection webpage. Distribution of Artworks While there is a high demand throughout the University for artworks and it is difficult to accommodate all requests, we do endeavour to provide artworks in approved areas when possible. Artworks are on temporary loan to your area. It is the policy of the Collection to enable as many people as possible to share the experience of having ANU artworks in their work areas. To register your request for artwork contact the Collections Officer (details below). Image: Imants Tillers, Nature speaks: AQ 2002 synthetic polymer paint and gouache on 16 canvas boards. The Australian National University Collection. Guidelines for Care & Treatment of Artworks The Art Collection has been developed over many years through donations and acquisitions. It includes many extremely important works by major Australian artists, and is regarded as a significant national collection. These guidelines are designed to protect works of art in the ANU Art Collection. Staff members in areas that house artworks belonging to the ANU Art Collection are considered to share responsibility for the care and security of those artworks. Only Collections staff are authorized to handle or relocate artworks. There are specific responsibilities that accompany the placement of artworks throughout the ANU. To ensure that the Art Collection is properly maintained and conserved it is important that all staff are aware of the following guidelines: Artworks will only be installed in locations approved by the Collections Officer. These areas must comply with preventative conservation guidelines. Please do not move artworks. The Collections Officer must be notified if you want artworks in your work area rehung or relocated. The Collections Officer must be notified immediately if any damage occurs to an artwork. With prior notification, the Collections Officer may relocate artworks from areas at any time. In exceptional cases, the work may be removed without notice. The Collections Officer must be notified if any renovations, painting or repairs are to be undertaken in an area housing an artwork. In this case, artworks will be relocated to the Art Collection storeroom for safety until all work is completed. The Collections Officer must be notified in case of theft, fire, flood or any other unforeseen risk that may cause damage to artworks. Please avoid placing objects against artworks or within a dangerous proximity of them. Three-dimensional objects, including glass, ceramic and wood pieces, are not to be used as functional objects; eg.: vases, paperweights, containers. Please notify the Collections Officer when you permanently vacate your office so that new staff can be advised of their responsibilities regarding artworks located in their area. The Collections Officer is not responsible for the hanging or installation of artworks and objects that do not form part of the Central Collection. This includes posters, clocks, notice boards, reproduction prints, etc. Enquiries & Issues Members of staff should contact the Collections Officer (details below) for any issues to do with: Selecting Collection artworks for their work spaces Moving artworks from one location to another Returning artworks to storage Storing of artworks temporarily during office renovations for their safe keeping Any other ANU Art Collection related issue. Artworks 2008-08-29T05:56:23+10:00