The convenience of our daily lives is possible because of the combined
resources and efforts of many people and places. From our comfortable
local situation it can be hard to imagine why we need to reduce
energy and material consumption now with future generations and
distant people in mind. Scientists are now suggesting, however,
that if we are to protect and enhance quality of life for all people
and all time we need to reduce our impact on the natural world tenfold.
This could mean learning how to do more with less, or recognising
that quality of life is about far more than consumption.
What kind of technological and cultural changes are required?
What would these changes mean for peoples’ everyday lives?
Would different consumption choices make people any more —
or less — happy?
Factor of Ten explores these issues, engaging people both emotionally
and intellectually in the quest for a sustainable future. The project
brings together scientists, musicians, visual artists and creative
writers to present ideas about the environment — and explore
how people might create a future worth having.