Yves Pigneur – Design and Test Business Models and Value Propositions

Presented by ANU College of Business & Economics


This is no ordinary public lecture – rather, it is your chance to learn from Professor Yves Pigneur, the co-author of global bestseller Business Model Generation, a book which acts as a handbook for those striving to improve an existing business model or create a new one.

In this interactive talk with hands-on exercises Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks associated with innovation. Participants will have the opportunity to apply the concepts and tools from his new book, Value Proposition Design.

Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas and the Value Proposition Canvas will be illustrated.