Over the past two decades, poverty alleviation efforts have shifted from a focus on foreign aid and building technical capacity to orchestrating new market opportunities. This new approach involves finding ways to connect businesses operating in urban centres with beneficiaries living in rural settings. Such connections may involve the sourcing of agricultural products (e.g. organic grains, coffee) or animal by-products (e.g. honey, milk) from rural producers, as well as the selling of innovative products to rural consumers (e.g. crop insurance, tele-health services, mobile banking). Management scholars interested in actively participating in such efforts often struggle to balance their desire to contribute meaningfully to practice with the requirements for publishing in top academic journals. The lecture will discuss a research process and methodology designed to simultaneously achieve both of these objectives.
Professor Geoff Kistruck is the Ron Binns Chair in Entrepreneurship at the Schulich School of Business, York University in Canada. He is also the Director of the Social Innovation Research Lab (www.sirlab.org) whose mission is to help development organizations design and pilot test potential solutions to their most pressing management challenges. Professor Kistruck's work has been published in a number of leading management journals including Academy of Management Journal, Journal of Business Venturing, Journal of Management Studies, Journal of Management, Journal of Operations Management, Organization Studies, and Strategic Entrepreneurship Journal.
Presented by Geoffrey M. Kistruck, PhD
Schulich School of Business, York University
Geoffrey M. Kistruck is the Associate Professor & Ron Binns Chair in Entrepreneurship at York University's Schulich School of Business. His primary research interests involve social entrepreneurship and innovation on the part of for-profit and nonprofit organisations, principally within the context of poverty alleviation efforts in least-developed markets. His projects are often action-oriented in nature in that they are phenomenologically driven, and involve field quasi-experimentation coupled with qualitative methodologies.