Your event management skills can make or break your reputation

by Narelle Ryan

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It’s critically important to get your events ‘right’. Management often underestimate the damage a poorly run event does to their personal and corporate reputation. The quote "what you see is what you get” rings true here. Guests who have an ‘ordinary’ experience at an event which you helped arranged will leave the function questioning your overall capacity in the field you work and specialise in.

Years ago when managing a medical conference in the outback, one of the events was outdoors and my team had organised marquees as we always ensure we weather-proof an event. Alas, on this occasion a doctor on the organising committee took it upon himself to cancel the marquees to save dollars as “rain had not been predicted at this time of the year”. You already know how this story ends. One of the biggest storms to ever hit the region arrived on the day. The Conference Chairman who hosted the event was a leading authority in his field but quickly realised the negative fall-out from the wet, cold conference attendees and their partners would haunt his career for life!

Anyone involved with managing an event which goes ‘pear shape’ will suffer a loss of credibility.

Whatever your ambition, level or industry may be, developing your event management skills will benefit your career path and open the door to more opportunities.

During the event management seminar you will learn how to:

  • Create the best format for your event
  • Select the most suitable venue
  • Negotiate effectively with  hotel and venue management
  • Choose the most appropriate food and beverage
  • Develop critical paths and budgets
  • Manage invitations and RSVP procedures
  • Select the right entertainment
  • Secure sponsorship
  • Handle event public relations and media

We will also discuss how to handle VIP guests and organise technical teams, florists, photographers, insurance, transportation, accommodation, on-site staff, security and more!

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Narelle Ryan

Professional Deveopment: Event management

Narelle Ryan formed her own event consultancy following 7 years with the Hilton International Hotel Group. The consultancy has managed hundreds of events and conferences nationally and offshore.  Some career highlights include the national luncheon for the first men on the moon (Apollo 11 crew); Commonwealth Heads of Government Regional Meeting (CHOGRM); Young Presidents Organisation (YPO) conferences in Sydney and Rio de Janeiro; America’s Cup campaigns in Australia and California; Rupert Murdoch’s conference on Hayman Island for the heads of his global operations and the Motion Picture Export Association of America’s conference for 500 producers and directors.

Updated:  5 January 2017/ Responsible Officer:  CCE Manager/ Page Contact:  CCE Webmaster